Despite the world being in the midst of an economic slump, Premier League clubs still spent a record £160m on new players during the January transfer window.
Much of it was down to the deep pockets - and desperation to avoid relegation - of Manchester City and Tottenham, who are estimated to have spent £47m and £48m respectively.
But, even if they did not open their wallets, every top-flight team was affected by the transfer merry-go-round in some way.
So how happy will each club be with their wheeling and dealing over the past month?
What they needed: A central midfielder and dominant centre-half.
Linked with: Zenit St Petersburg playmaker Andrei Arshavin was a mainstay on the back pages, while defenders Matthew Upson and Brede Hangeland were each linked with a move across London from West Ham and Fulham respectively.
What happened: Arshavin's on-off move looked to have fallen through on the final day of the window following wrangles over the transfer fee, but the 27-year-old playmaker signed on the dotted line with minutes to spare. He was Arsenal's only signing, while youngsters Rui Fonte (Crystal Palace), Rene Steer (Gillingham) and Paul Rodgers (Northampton) all left on loan.
Estimated amount spent: £12m
Amount received: £0
Your 606 verdict: "With the news of Arshavin's signing, I would like to thank Arsene Wenger for restoring my faith in him." Revolution_Era
What they needed: A target man to provide competition for John Carew and complement Gabriel Agbonlahor and Ashley Young.
Linked with: A trio of strikers in Jermain Defoe (Portsmouth), Darren Bent (Tottenham) and Kevin Doyle (Reading) but Wigan frontman Emile Heskey always seemed the most likely candidate. Newcastle midfielder Charles N'Zogbia also claimed he had attracted interest from Villa Park.
What happened: Heskey did rejoin Martin O'Neill - his old boss at Leicester - for around £3.5m. Dutch defender Arsenio Halfhuid, 17, arrived from Excelsior Rotterdam for £150,000. Wayne Routledge left for QPR and Sam Williams was loaned to Walsall.
Estimated amount spent: £3.65m
Amount received: £600,000
Your verdict: "I would have loved more signings but I trust Martin O'Neill." dion dublins hairdresser
What they needed: A couple of midfielders were thought to be top of new manager Sam Allardyce's wishlist, although his main priority was to hang on to striker Roque Santa Cruz.
Linked with: Mainly players who worked under Allardyce at Bolton, including strikers Kevin Davies and El-Hadji Diouf and midfielder Kevin Nolan. Manchester City defender Nedum Onuoha was touted as a 'makeweight' in a deal taking Santa Cruz to Eastlands, while Schalke's German international forward Kevin Kuranyi was reported to be Allardyce's preferred choice to replace the Paraguayan.
What happened: Diouf arrived at Ewood Park for an undisclosed fee following reports of a bust-up with Anton Ferdinand at Sunderland, while defender Gael Givet joined from Marseille on loan. Striker Nick Blackman, who had been a target of previous boss Paul Ince, signed from Macclesfield for an estimated £500,000. And, perhaps most importantly of all, Allardyce held on to Santa Cruz.
Estimated amount spent: £2.5m
Estimated amount received: £700,000
Your verdict: "Santa Cruz or Kuranyi? Personally I would have gone for the latter." blazerafe.
What they needed: To improve the 'spine' of their side with a new centre-half, central midfielder and striker.
Linked with: A succession of midfielders in Jimmy Bullard (Fuham), Miguel Veloso (Sporting Lisbon) and Rangers duo Pedro Mendes and Barry Ferguson.
What happened: Boss Gary Megson did indeed manage to bring in a midfielder but it was Mark Davies, who arrived from Wolves for an estimated £1.5m. Benfica striker Ariza Makukula and Zenit St Petersburg defender Sebastien Puygrenier were signed on loan but Wanderers were priced out of a deal for Veloso, with Sporting Lisbon asking for £12m. The biggest surprise was club captain Kevin Nolan leaving for Newcastle for £4m, while striker Heidar Helguson departed for QPR.
Estimated amount spent: £1.5m
Estimated amount received: £4.5m
Your verdict: "No creative midfield player, a decent centre half on loan, an unfit centre forward and a promising young midfield player...not quite what we expected." trotterpeter64
What they needed: More concerned with keeping their squad together.
Linked with: There were rumours that Luiz Felipe Scolari continued to court Manchester City's Robinho, who he dramatically missed out on in August.
What happened: Inter Milan winger Ricardo Quaresma, who played under Scolari for Portugal, sealed a shock last-minute loan move. Teenage striker Gokhan Tore arrived from Bayer Leverkusen and left-back Wayne Bridge decided he didn't want to play second fiddle to Ashley Cole any longer and left for Manchester City.
Estimated amount spent: £500,000
Amount received: £12m
Your verdict: "Quaresma is the player Mourinho should have signed for Chelsea a couple of seasons ago." LennoxVille
What they needed: To bolster a strikeforce beset by injury.
Linked with: Unsurprisingly, several strikers - Newcastle's Michael Owen, Tottenham's Darren Bent, CSKA Moscow's Wagner Love and Mamadou Niang of Marseille - were all mooted to be coming to Goodison Park.
What happened: Boss David Moyes eventually got his man - Manchester City's £18m flop Jo signed on the bottom line for a loan deal on the last day of the transfer window.
Amount spent: £0
Amount received: £0
Your verdict: "Only one new face, but with no money how the hell do you think Moyes can bring in top players?" Dixed60
What they needed: To bolster their midfield, especially as Jimmy Bullard seemed certain to leave because of his contract demands.
Linked with: Several players in that department - South Africa midfielder Kagiso Dikgacoi had been linked with Fulham since the summer, while Benjamin Huggel (FC Basel), Christophe Berra (Hearts) and Oliver Dacourt (Roma) were also on the January radar.
What happened: Two midfielders - Derby prospect Giles Barnes and veteran Inter Milan star Olivier Dacourt - arrived on loan along with Coventry winger Julian Gray. Bullard joined Hull for £5m, while Leon Andreasen (Hannover), Seol Ki-Hyeon (Al-Hilal), Lee Cook (QPR) and TJ Moncur (Wycombe) also departed.
Amount spent: £0
Estimated amount received: £6.85m
Your verdict: "It was quite a good transfer window and I believe we can look forward to an enjoyable second half to the season." Fulhenal_FC
What they needed: A striker, a central midfielder and cover in defence. Manager Phil Brown was reported to have promised a "blow your socks off" signing.
Linked with: Marlon King and Kamil Zayatte were expected to make their loan deals permanent, while Fraizer Campbell - who spent time on loan at Hull last season - was thought to be a long-time target of manager Phil Brown. Roma's legendary Italian defender Christian Panucci was linked with a loan move to the KC Stadium.
What happened: Plenty. The Tigers snapped up Jimmy Bullard for £5m from Fulham, despite the midfielder being linked with a host of 'high-profile' moves early in the window. Kevin Kilbane was signed for £500,000 from Wigan, while Zayatte joined on a permanent basis from Young Boys of Switzerland. Manucho arrived on loan from Manchester United, but Marlon King left the KC Stadium to join Middlesbrough on loan from Wigan and Greek midfielder Stelios Giannakopoulos moved to Larissa.
Estimated amount spent: £8m
Estimated amount received: £750,000
Verdict: "No sock blowing in evidence and my size nine woolies still firmly attached." supersoutherntiger
Linked with: Wigan's Emile Heskey was rumoured to be on his way back to his old club, while Glen Johnson was rumoured to be a Reds target. Tottenham winger Aaron Lennon also emerged as a potential target later in the window in part-exchange for Keane.
What happened: Keane returned to former club Tottenham for a reported £12m. Jermaine Pennant went to Portsmouth on loan.
Amount spent: £0
Estimated amount received: £12m
Your verdict: "Surely Rafa isn't so dim as to only leave us with one decent striker?" goodriddancetraore
What they needed: Manager Mark Hughes wanted to bring in proven Premier League performers who could pull City out of the relegation zone. Owners Abu Dhabi United Group were desperate for a "marquee" signing to signal intent and raise the club's profile around the world.
Linked with: More than 60 players, but Kaka's proposed £100m-plus move from AC Milan dominated the back pages. Roque Santa Cruz was also persistently linked with a move to Eastlands to be reunited with his former manager.
What happened: Kaka turned down the chance to become the world's highest-paid player to stay at "home" in Milan, and Blackburn managed to hold on to Santa Cruz... for the rest of the season at least. But Hughes did spend big to snap up Hamburg's highly-rated midfielder Nigel de Jong, Chelsea defender Wayne Bridge, West Ham's Craig Bellamy and Newcastle keeper Shay Given to strengthen every area of his squad.
Estimated amount spent: £47m
Amount received: £0
Your verdict: "The players we now have are good enough to take us up to sixth in the league." Aredaywillcome
What they needed: After completing the signings of Serbian duo Zoran Tosic and Adem Ljajic for a combined £16.3m ahead of the window, Sir Alex Ferguson announced there would be no further business during January.
Linked with: Most speculation surrounded Carlos Tevez and whether or not he would be signed on a permanent basis.
What happened: Nothing happened on the Tevez front but United did bring in Stoke's 20-year-old Belgian defender Ritchie De Laet on a three-year performance-related deal.
Estimated amount spent: £17.3m
Amount received: £0
Your verdict: "Anything for us to be worried about elsewhere? I think not." danunited123
What they needed: Manager Gareth Southgate was hampered by a lack of funds and his priority was probably to hang on to Stewart Downing.
Linked with: Most of the speculation was about players leaving the Riverside, with Downing, Tuncay and Gary O'Neil the most coveted.
What happened: Wigan's Marlon King and Boro's Mido swapped places on loan and Boro's greatest achievement of the window was to hang on to their best players, Downing included. The only permanent deal involving Boro was the sale of striker Tom Craddock to Luton.
Amount spent: £0m
Amount received: £80,000
Your verdict: "Ok, so we haven't signed anyone, but we really do have enough quality to get us out of this mess." john_hicktons_right_boot
What they needed: Manager Joe Kinnear was desperate to bolster a squad battling against relegation. New defenders to shore up a leaky back line were the priority.
Linked with: Roma left-back John Arne Riise, West Ham centre-half Matthew Upson and Blackburn right-back Stephen Warnock early in the window.
What happened: Bolton skipper Kevin Nolan was a surprise arrival from Newcastle for £4m. Veteran striker Peter Lovenkrands joined from Schalke on loan, while full-back Ryan Taylor signed as part of the deal taking Charles N'Zogbia to Wigan. Their arrivals were offset somewhat by the sale of experienced goalkeeper Shay Given to Manchester City.
Estimated amount spent: £5.5m
Estimated amount received: £14m
Your verdict: "After three really poor transfer windows I really am finding it hard to take." Chopra missed on purpose SMB
What they needed: First and foremost to boost their own coffers. They wasted no time by pulling in £35m with the sales of Lassana Diarra and Jermain Defoe to Real Madrid and Spurs respectively. After that, it was all about whether Tony Adams could bolster his midfield and attack.
Linked with: Gary O'Neil was constantly linked with a return to Fratton Park from Middlesbrough, while Adams is an admirer of Newcastle midfielder Joey Barton, who he worked with at his Sporting Chance Clinic. Late in the window, Pompey made moves for Spurs misfit Giovani dos Santos.
What happened: Adams was delighted to hang on to Glen Johnson and Peter Crouch and was able to celebrate plenty of signings. Porto defender Pele and West Ham midfielder Hayden Mullins were both snapped up, Nadir Belhadj made his loan move from Lens permanent and Liverpool midfielder Jermaine Pennant arrived on loan until the end of the season. Greek international duo Angelos Basinas, for a fee believed to be £1.2m, and Theofanis Gekas, on loan, were late arrivals just before the window closed but Giovani's touted move from Spurs collapsed because of concerns about his fitness.
Estimated amount spent: £7.6m
Estimated amount received: £35m
Your verdict: "Basinas has a wealth of experience, long term target of the club and Gekas' goalscoring record is very impressive." ComeOnDavid
What they needed: Strikers and wide midfielders were the priority.
Linked with: Cardiff midfielder Joe Ledley and strikers Andrew Surman (Southampton), Tommy Smith (Watford) and Marlon Harewood (Aston Villa).
What happened: Matt Etherington's £3m arrival from West Ham and the signing of James Beattie from Sheffield United for £3.5m were Stoke's biggest business, while Henri Camara arrived on loan from Wigan on the final day of the window. Belgian defender Ritchie De Laet moved to Manchester United.
Estimated amount spent: £6.5m
Estimated amount received: £1m
Your verdict: "Beattie has already shown his worth and his partnership with Etherington reminds me of the old England partnership between Keegan and Brooking." downunderpotter
What they needed: Having backed previous manager Roy Keane with a wealth of funds in the past, chairman Niall Quinn was understandably a little more reticent this time around. Still, strengthening the defence was of real importance at the Stadium of Light.
Linked with: Matthew Upson was tipped to follow Anton Ferdinand and George McCartney from Upton Park, while Leeds youngster Fabian Delph was also on the Black Cats' radar. Keeping Kenwyne Jones out of the clutches of the likes of Spurs was of paramount importance.
What happened: Centre-backs Tal Ben Haim and Calum Davenport arrived on loan and Jones signed a new deal at the club. Pascal Chimbonda (Spurs), El Hadji Diouf (Blackburn), Liam Miller (QPR), Ross Wallace (Preston), Graham Kavanagh (Carlisle) all left, while Roy O'Donovan joined Blackpool on loan.
Amount spent: £0
Estimated amount received: £6.25m
Your verdict: "Two defenders brought in and one striker sold...Ricky's cautiousness may see us lose more points than we gain." GoBraves
What they needed: Manager Harry Redknapp claimed he had inherited a "badly balanced, badly put together" squad from predecessor Juande Ramos. So what did they need? A squad overhaul. And who better to do that than Harry...
Linked with: Almost everyone, which antagonised more than a couple of Premier League managers and chairmen. Stewart Downing maintained his bi-annual "name in the frame" presence, and any half-decent player who has left Spurs in the recent past was linked with a return.
What happened: Chairman Daniel Levy once again put his hand in his pocket. Jermain Defoe and Pascal Chimbonda were re-signed at a cost of nearly £20m, Wilson Palacios was bought for £12m from Wigan, while keeper Carlo Cudicini arrived on a free transfer from Chelsea. Not content with that, Redknapp left arguably the most sensational move until last - the return of Robbie Keane from Liverpool.
Estimated amount spent: £48m
Estimated amount received: £1.5m
Your verdict: "We really have forked out the money and bought in some quality players." THWH90
What they needed: Goals, goals and more goals. However, with chairman Jeremy Peace making it clear funds would be limited, loans were the order of the day.
Linked with: Aston Villa's Marlon Harewood and Arsenal's young duo Carlos Vela and Jay Simpson.
What happened: Loans were indeed the way forward for manager Tony Mowbray, with Marc-Antoine Fortune (Nancy), Simpson, winger Juan Carlos Menseguez (San Lorenzo) and midfielder Youssef Mulumbu (Paris St Germain) all joining the club on a short-term basis.
Amount spent: £0
Amount received: £0
Your verdict: "Top marks to Mowbray, he's assembled a young talented squad who are competing in the most competitive league in the world." boingingbaggy
What they needed: The financial problems of Hammers' owner Björgolfur Gudmundsson led many to predict a January firesale at Upton Park. The priority for manager Gianfranco Zola and director of football Gianluca Nani was to hold on to first-team regulars and offload fringe players. Any additions would be seen as a bonus by the club's fans.
Linked with: Juventus midfielder Sebastian Giovinco was rumoured to be a loan option early in the window, but the month was mainly about who might be leaving, with Craig Bellamy, Matthew Upson, Scott Parker and Dean Ashton linked with the Hammers' rivals.
What happened: After the apocalyptic predictions from many at the start of the window, January turned out to be a success for the Hammers. Bellamy was the only big-money departure, to Manchester City, while the Hammers were content to see the likes of Lee Bowyer and Matthew Etherington leave. Highly-rated 19-year-old forward Savio Nsereko arrived from Brescia for an initial £5.5m, while midfielder Radoslav Kovac joined on loan from Spartak Moscow.
Estimated amount spent: £5.5m
Estimated amount received: £17m
Your verdict: "Zola is on his way to the streamlined squad he wanted, there's a little more money in the bank, lower wages and better training." Smonnie_Happy_Hammer
What they needed: To sort out the future of striker Emile Heskey, who was out of contract in the summer. If he went, then replacements would be needed...
Linked with: Reading frontman Kevin Doyle and BSC Berlin striker Marko Pantelic were linked as possible Heskey replacements early in the window.
What happened: Lots. Columbian Hugo Rodallega arrived from Necaxa for £4.5m after Heskey left for Aston Villa. Wilson Palacios left for Tottenham for £12m - a year after Wigan brought him into the club for a mere £1m - which enabled manager Steve Bruce to sign Charles N'Zogbia from Newcastle and Crystal Palace's Ben Watson. Mido also arrived at the JJB Stadium, on loan from Middlesbrough. Marlon King (Middlesbrough), Kevin Kilbane (Hull), Ryan Taylor (Newcastle) and Henri Camara (Stoke) all departed.
Estimated amount spent: £12.5m
Estimated amount received: £19.5m
Your verdict: "If Steve Bruce can get the best out of Mido and N'Zogbia then there is nowhere to go but up." vancouverlatic
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