Reading claimed a first away win in the Premiership by beating Sheffield United in a pulsating match at Bramall Lane.
Doyle scored his second goal of the season for Reading
Kevin Doyle got Reading off to a lightning start, burying his shot past Ian Bennett after just 16 seconds.
The visitors dominated a struggling Blades side and Seol Ki-Hyeon made it 2-0 with a low drive after 25 minutes.
United rallied after the break and Rob Hulse hit home an Ade Akinbiyi header to close the gap but it was not enough and United remain without a league win.
Doyle caught United by surprise when he burst through to score with just seconds on the clock.
The Republic of Ireland striker needed just a handful of touches to control Bobby Convey's ball over the top before firing a left-footed shot straight past Bennett - an inauspicious start to the keeper's United debut.
As Blades boss Neil Warnock simmered on the sidelines, his side conjured an immediate response with Akinbiyi using his muscle to put Reading under pressure.
But the fightback was short-lived and a rampant Reading side poured forward with some excellent passing through midfield from Steve Sidwell and Convey.
Ki-Hyeon, contributing some good work down the right, saw his shot well saved by Bennett and minutes later James Harper was inches away as his drilled effort hit the far-post.
A second goal for the visitors seemed inevitable and it came after 25 minutes when Ki-Hyeon hammered home from Leroy Lita's neat lay-off. It was the South Korean's first goal since his £1.5m summer move from Wolves.
United looked increasingly out of their depth against their fellow Premiership newcomers and their brief forays forward were quickly dealt with by Ibrahima Sonko and Ivar Ingimarsson
Akinbiyi continued to work hard up while Mikele Leigertwood and Phil Jagielka both sent shots sailing high and wide.
But as the half-time whistle blew, the Blades retreated to the sound of boos ringing round Bramall Lane.
Warnock brought on Keith Gillespie and Alan Quinn for David Unsworth and Paul Ifill to inject some pace after the break.
And, just like the opening stages of the match, the half frantically burst into life with Quinn fluffing an early shot and Doyle and Lita going close at the other end.
An enlivened United side ensured they played their part in the break-neck speed and, after a sustained period of pressure, Hulse snuck through.
Akinbiyi rose strongly to chest the ball down to Hulse, who held off Sonko before turning and squeezing the ball in at the far post after 61 minutes.
The goal seemed to rattle Reading and the battling Akinbiyi almost pounced for an equaliser when keeper Marcus Hahnemann lost control of the ball when he tangled with his team-mate Graeme Murty.
Two good chances to equalise fell to substitute Gillespie but he floated his first effort high and had a better right-footed strike saved by Hahnemann.
An urgent Blades side continued to press forward but Hahnemann's safe hands kept shots from Jagielka and Quinn at bay to secure Reading a first away win of the season - and condemn United to a frustrating third defeat.
Reading manager Steve Coppell:
"I had only just sat down and was looking around when Kevin Doyle got through and finished.
"A goal like that can fire up the opposition but we got hold off the game and created other opportunities.
"Sheffield gave us problems in the second half but we defended well to get the three points."
Sheffield United boss Neil Warnock:
"We made too many mistakes. The first goal was a massive lift to them but it was a gift and a blow to us.
"They took their chances but it was an uphill task for us and for 30 minutes we didn't know where we where.
"We were a lot better in the second half and if we can eliminate silly mistakes we can give teams good games. I look forward to the battle ahead."
Sheff Utd: Bennett, Sommeil, Morgan, Bromby (Nade 88), Unsworth (Gillespie 46), Ifill (Alan Quinn 46), Jagielka, Leigertwood, Armstrong, Akinbiyi, Hulse.
Subs Not Used: Kozluk, Kazim-Richards.
Booked: Unsworth, Sommeil.
Goals: Hulse 61.
Reading: Hahnemann, Murty, Sonko, Ingimarsson, Shorey, Ki-Hyeon (Gunnarsson 67), Sidwell, Harper, Convey (Hunt 72), Lita (Little 66), Doyle.
Subs Not Used: Stack, Long.
Goals: Doyle 1, Ki-Hyeon 25.
Ref: A Marriner (W Midlands).