Mark Wright's hat-trick ensured that Shrewsbury boss Graham Turner emerged victorious over former club Hereford.
Wright opened the scoring with a 30-yard drive, doubling the hosts' lead with a volley from Mat Sadler's cross.
Shane Cansdell-Sherriff then headed in Wright's cross for Town's third, the winger completing his treble on 77 minutes when fed by Matt Harrold.
Hereford's misery was completed five minutes later when Ryan Green saw red for a reckless challenge on Sadler.
Wright is now Town's top scorer this season with 10 goals, after taking his recent tally to six in five games.
Shrewsbury stretched this season's unbeaten home record to nine matches to climb back up to fourth in League Two.
Shrewsbury manager Graham Turner told BBC Radio Shropshire: "Mark Wright has a terrific sense of getting into the right place at the right time - and he's getting some good goals.
"The first goal was possibly the best we've scored this season, the other two showed good play and good execution.
"In the second half, we played as well as we have done for a good while and, on that showing, we deserved the victory."
Hereford United manager Jamie Pitman told BBC Hereford: "We weren't at the races, we lacked discipline, courage and belief.
"By chasing the game we left ourselves open and exposed.
"They are a decent side, and scored good goals but at the end of the day we were poor."
Live text and stats
Tuesday, 23 November 2010
Npower League Two
Home Team
Score
Away Team
Time
Shrewsbury
4-0
Hereford
FT
(HT 1-0)
Wright 14
Wright 64
Cansdell-Sherriff 72
Wright 77
Shrewsbury
01 Neal
03 Sadler
05 Sharps
06 Cansdell-Sherriff
15 Holden
07 Wright
08 McIntyre
20 Disley (McAllister 59)
09 Harrold
10 Robinson
26 Obadeyi yellow card
Substitutes
25 Smith,
18 O'Donnell,
04 McAllister,
11 Leslie,
12 Neal,
17 Van den Broek,
34 Bradshaw
Hereford
01 Bartlett
02 Green red card
05 Townsend
06 Rose
28 Werling
29 Webster yellow card
16 Lunt yellow card (Bauza 63)
17 Colbeck
18 Featherstone
32 Purdie (Fleetwood 69)
09 Manset (Canham 78)
Substitutes
31 Heister,
08 Stratford,
15 Gwynne,
21 Weir,
07 Fleetwood,
10 Canham,
27 Bauza
Ref: HaywoodAtt: 6,565
SHREWSBURY
HEREFORD
Possession
Shrewsbury50%
Hereford50%
Attempts on target
Shrewsbury6
Hereford1
Attempts off target
Shrewsbury8
Hereford8
Corners
Shrewsbury8
Hereford3
Fouls
Shrewsbury8
Hereford9
Final Result
Full Time
90:00+2:40 The final whistle goes and the game is over.
90:00+1:54 Jake Robinson takes a short corner.
90:00+1:37 Mark Wright produces a right-footed shot from deep inside the penalty box which goes wide of the right-hand upright.
90:00+0:48 Matt Harrold challenges Richard Rose unfairly and gives away a free kick. Byron Webster takes the free kick.
88:27 The referee blows for offside against Jake Robinson. Direct free kick taken by Adam Bartlett.
87:49 Temitope Obadeyi fouled by Byron Webster, the ref awards a free kick. Dean Holden restarts play with the free kick.
87:00 Free kick awarded for a foul by Stuart Fleetwood on Sean McAllister. Free kick taken by Chris Neal.
84:26 Booking The referee cautions Byron Webster for unsporting behaviour.
82:16 Ryan Green gives away a free kick for an unfair challenge on Mat Sadler. Direct free kick taken by Mat Sadler.
82:16 Sent off The referee red cards Ryan Green for serious foul play.
79:46 The referee blows for offside. Free kick taken by Chris Neal.
78:45 Stuart Fleetwood takes a shot. Chris Neal gets a block in.
77:34 Substitution Sean Canham joins the action as a substitute, replacing Mathieu Manset.
76:35 Assist by Matt Harrold.
76:35 GOAL - Mark Wright:Shrewsbury 4 - 0 Hereford A goal is scored by Mark Wright from inside the penalty box low into the middle of the goal. Shrewsbury 4-0 Hereford.
75:01 Ian Sharps challenges Michael Townsend unfairly and gives away a free kick. Mathieu Manset takes the free kick.
73:44 Temitope Obadeyi challenges Joe Colbeck unfairly and gives away a free kick. Free kick taken by Stuart Fleetwood.
73:10 Dominik Werling gives away a free kick for an unfair challenge on Jake Robinson. Jake Robinson takes the free kick.
71:12 Mark Wright decides to take the corner short, the assist for the goal came from Mark Wright.
71:12 GOAL - Shane Cansdell-Sherriff:Shrewsbury 3 - 0 Hereford Shane Cansdell-Sherriff grabs a headed goal from inside the six-yard box. Shrewsbury 3-0 Hereford.
70:32 Temitope Obadeyi produces a left-footed shot from the edge of the box and misses to the right of the target.
68:51 Substitution Stuart Fleetwood on for Robert Purdie.
66:58 Foul by Temitope Obadeyi on Ryan Green, free kick awarded. Direct free kick taken by Robert Purdie.
66:58 Booking Temitope Obadeyi is given a yellow card.
63:47 Assist by Mat Sadler.
63:47 GOAL - Mark Wright:Shrewsbury 2 - 0 Hereford Goal scored by Mark Wright from inside the six-yard box to the top left corner of the goal. Shrewsbury 2-0 Hereford.
62:12 Substitution Kenny Lunt goes off and Guillem Bauza comes on.
61:14 The ball is swung over by Temitope Obadeyi, Ryan Green manages to make a clearance.
60:57 Jake Robinson takes a shot. Save by Adam Bartlett.
59:58 The referee penalises Michael Townsend for handball. Mark Wright takes the direct free kick.
58:06 Inswinging corner taken left-footed by Robert Purdie from the left by-line, free kick awarded for an unfair challenge on Matt
Harrold by Mathieu Manset. Chris Neal takes the free kick.
58:06 Substitution Sean McAllister on for Craig Disley.
56:41 The ball is crossed by Robert Purdie.
54:51 Inswinging corner taken by Temitope Obadeyi from the right by-line, Header by Matt Harrold from deep inside the penalty area
misses to the right of the target.
54:39 Effort from just outside the area by Kevin McIntyre goes over the target.
54:24 Jake Robinson sends in a cross, Byron Webster manages to make a clearance.
52:52 Kenny Lunt concedes a free kick for a foul on Temitope Obadeyi. Free kick taken by Shane Cansdell-Sherriff.
52:52 Booking Kenny Lunt receives a caution.
51:28 Free kick awarded for an unfair challenge on Mathieu Manset by Craig Disley. Kenny Lunt restarts play with the free kick.
50:58 Mark Wright crosses the ball.
49:15 Joe Colbeck crosses the ball, Dean Holden makes a clearance.
48:36 Dean Holden delivers the ball.
46:23 Dean Holden takes a shot. Blocked by Byron Webster.
45:01 The game restarts for the second half.
Half Time
45:00+2:41 The half-time whistle blows.
45:00+2:25 Mathieu Manset takes a shot. Clearance by Ian Sharps.
45:00+1:40 Matt Harrold takes a shot. Adam Bartlett manages to make a clearance.
45:00+0:56 Kevin McIntyre fouled by Richard Rose, the ref awards a free kick. Mat Sadler takes the direct free kick.
45:00+0:18 Richard Rose has an effort at goal from outside the penalty area which goes wide right of the goal.
43:17 The referee blows for offside. Direct free kick taken by Adam Bartlett.
41:48 Centre by Richard Rose.
40:15 Free kick awarded for an unfair challenge on Temitope Obadeyi by Dominik Werling. Free kick taken by Chris Neal.
39:51 The ball is delivered by Jake Robinson.
39:26 Temitope Obadeyi takes a short corner.
38:37 Free kick awarded for an unfair challenge on Matt Harrold by Ryan Green. Mark Wright takes the direct free kick.
37:35 Mathieu Manset has an effort at goal from deep inside the area missing to the right of the goal.
37:19 Joe Colbeck takes a shot. Save made by Chris Neal.
36:45 Corner taken by Nicky Featherstone from the right by-line to the near post, Ian Sharps makes a clearance.
35:50 Temitope Obadeyi concedes a free kick for a foul on Dominik Werling. Free kick taken by Robert Purdie.
35:22 Richard Rose takes a shot. Ian Sharps makes a clearance.
35:15 Dean Holden sends in a cross, Joe Colbeck manages to make a clearance.
34:45 Nicky Featherstone takes a outswinging corner to the near post, clearance made by Ian Sharps.
34:36 A cross is delivered by Joe Colbeck, blocked by Mat Sadler.
33:42 Byron Webster fouled by Matt Harrold, the ref awards a free kick. Adam Bartlett takes the free kick.
32:55 Kevin McIntyre delivers the ball, Byron Webster makes a clearance.
32:40 The ball is crossed by Dean Holden, clearance by Richard Rose.
32:16 The ball is swung over by Temitope Obadeyi, Byron Webster manages to make a clearance.
30:11 Jake Robinson takes a shot. Save by Adam Bartlett.
29:29 Mark Wright takes a inswinging corner to the near post, Mat Sadler takes a shot. Clearance made by Ryan Green.
28:38 Kevin McIntyre delivers the ball, clearance by Adam Bartlett.
26:10 The referee blows for offside. Free kick taken by Adam Bartlett.
25:13 Corner taken by Temitope Obadeyi from the right by-line played to the near post, Robert Purdie makes a clearance.
25:01 Temitope Obadeyi produces a shot from just outside the penalty area that bounces off the post.
21:52 The assistant referee flags for offside against Mathieu Manset. Shane Cansdell-Sherriff restarts play with the free kick.
20:55 Nicky Featherstone sends in a cross.
19:53 Centre by Temitope Obadeyi, save by Adam Bartlett.
19:12 The assistant referee signals for offside against Mathieu Manset. Indirect free kick taken by Shane Cansdell-Sherriff.
18:47 Joe Colbeck takes a shot. Chris Neal makes a save.
17:46 The referee blows for offside against Jake Robinson. Adam Bartlett takes the direct free kick.
14:24 Richard Rose has an effort at goal from the edge of the area that misses to the right of the target.
13:06 The assist for the goal came from Jake Robinson.
13:06 GOAL - Mark Wright:Shrewsbury 1 - 0 Hereford Mark Wright gets on the score sheet with a goal from outside the area to the top right corner of the goal. Shrewsbury 1-0
Hereford.
12:33 Inswinging corner taken left-footed by Temitope Obadeyi played to the near post.
9:37 Inswinging corner taken by Mark Wright, clearance made by Nicky Featherstone.
9:28 Centre by Mark Wright, Byron Webster manages to make a clearance.
8:44 Free kick awarded for a foul by Temitope Obadeyi on Mathieu Manset. Free kick taken by Adam Bartlett.
6:09 The ball is swung over by Michael Townsend, save by Chris Neal.
4:53 The ball is delivered by Dean Holden, Adam Bartlett makes a save.
2:40 Effort from deep inside the area by Mathieu Manset misses to the left of the goal.
1:13 A cross is delivered by Temitope Obadeyi, Byron Webster makes a clearance.
0:00 The game gets underway.
Live text and data provided by The Press Association.
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