Andy Morrell's second-half strike helped Blackpool to victory over relegation-haunted Bradford.
The Bantams had fought back into a game which swung after Steve Schumacher's harsh red card on 69 minutes.
Robbie Williams' debut goal put the visitors ahead on six minutes, heading home Wes Hoolahan's swinging corner.
Bradford equalised when Omar Daley struck from 25 yards but Morrell struck home from close range and Scott Vernon's late breakaway sealed the win.
Bradford: Ricketts, Youga, Wetherall (Johnson 87), Bower, Parker, Colbeck, Schumacher, Bridge-Wilkinson, Daley, Ashikodi, Paynter.
Subs Not Used: Howarth, Bentham, Ainge, Barrau.
Sent Off: Schumacher (69).
Booked: Schumacher, Ashikodi, Colbeck.
Goals: Daley 61.
Blackpool: Rachubka, Coid, Jackson, Evatt, Williams, Forbes (Parker 72), Jorgensen, Fox (Gillett 78), Hoolahan (Bean 84), Vernon, Morrell.
Subs Not Used: Joseph, Burgess.
Booked: Williams, Forbes, Fox, Parker.
Goals: Williams 6, Morrell 77, Vernon 90.
Ref: S Bratt (W Midlands).