Wes Hoolahan's late strike secured victory for Blackpool against Cheltenham at Bloomfield Road.
Cheltenham took an early lead when Damian Spencer brilliantly turned in Brian Wilson's through-ball.
But against the run of play, Blackpool equalised in the 29th minute as Carl Dickinson's cross was back-headed home by Andy Morrell.
Hoolahan secured victory in the 80th minute when he dodged and weaved in the box before unleashing a powerful drive.
Blackpool: Evans, Barker, Jackson, Evatt, Dickinson, Forbes (Burgess 52), Fox, Southern, Hoolahan, Morrell (Vernon 89), Parker (Wilkinson 83).
Subs Not Used: Jorgensen, Farrelly.
Goals: Morrell 29, Hoolahan 80.
Cheltenham: Higgs, Gill (Townsend 86), Caines, Duff, Armstrong, Wilson, Finnigan, Bird, O'Leary, Spencer, Odejayi (Melligan 76).
Subs Not Used: Brown, Victory, Paul.
Booked: O'Leary, Melligan, Spencer.
Goals: Spencer 14.
Ref: R Shoebridge (Derbyshire).