Jack Lester and Grant Holt scored as Nottingham Forest made it two wins out of two this season.
Lester opened the scoring from 18 yards after a precise cross from Nicky Southall but struck a penalty over the bar early in the second half.
Holt rounded off a miserable night for Blackpool owner Valery Belekon, scoring after neat approach work from Lester.
Latvian Belekon had flown in 60 of his friends and business associates for his first home game as the club's owner.
Blackpool: Evans, Joseph, Jackson (Evatt 59), Barker, Tierney (Hoolahan 59), Forbes, Southern, Fox, Prendergast, Parker (Graham 78), Vernon.
Subs Not Used: Jones, Coid.
Nottm Forest: Smith, Morgan, Breckin, Cullip, Southall, Gary Holt, Clingan, Perch, Bennett (Thompson 77), Grant Holt (Harris 85), Lester (Weir-Daley 90).
Subs Not Used: Pedersen, Curtis.
Goals: Lester 45, Grant Holt 73.
Ref: C Oliver (Northumberland).