Grzegorz Rasiak struck late on to end Reading's 17-game winless run at home and lift them out of the drop zone.
Both sides hit the post in a goalless first half, Simon Church for Reading and Ben Burgess for Blackpool.
Gylfi Sigurdsson finally broke the deadlock for the Royals with a neat touch and finish, but Brett Ormerod hooked home to level things up.
Rasiak headed in Marek Matejovsky's cross on 82 minutes, though, to win it and dent Blackpool's promotion charge.
Reading boss Brendan Rodgers: "That was thoroughly deserved. We had a terrific start and hopefully people can see the growth and development in the squad. That's seven points from the last nine.
"I am a slow starter, but the last three games have shown that the performance and results are improving.
"It's a big credit to the players who have been carrying the burden of the home run but still kept playing with confidence.
"I got drenched going in to the middle of the pitch to applaud the supporters at the end but I would have slid there on my knees if I could have done."
Blackpool manager Ian Holloway: "I was very disappointed. I think my goalkeeper was too busy for my liking.
"I think Reading played better than us and their wide men were a handful. The reports we had suggested they shouldn't be down where they are.
"I expected them to play a 4-4-2 and I was surprised when they lined up with one in front. They changed to cope with us, which was a tribute to us.
"Last year we used to grind out results but this year we are trying to play attractive football."
Live text and stats
Saturday, 21 November 2009
Championship
Home Team
Score
Away Team
Time
Reading
2-1
Blackpool
FT
(HT 0-0)
Sigurdsson 52
Rasiak 82
Ormerod 58
Reading
01 Federici
16 Ingimarsson
24 Bertrand
26 Pearce
07 Tabb
08 Matejovsky yellow card
11 McAnuff
14 Kebe (Robson-Kanu 45)
25 Sigurdsson (Karacan 71)
34 Howard
18 Church (Rasiak 68)
Substitutes
21 Hamer,
05 Mills,
04 Cisse,
06 Gunnarsson,
19 Robson-Kanu,
20 Karacan,
23 Rasiak
Blackpool
21 Gilks
03 Crainey yellow card (Martin 46)
06 Evatt
15 Baptiste
28 Seip yellow card
04 Southern (Clarke 66)
11 Vaughan
26 Adam yellow card
09 Burgess
10 Ormerod (Taylor-Fletcher 84)
18 Euell
Substitutes
01 Rachubka,
05 Eardley,
24 Edwards,
14 Martin,
20 Bangura,
07 Clarke,
12 Taylor-Fletcher
Ref: ScottAtt: 15,945
READING
BLACKPOOL
Possession
Reading52%
Blackpool48%
Attempts on target
Reading11
Blackpool4
Attempts off target
Reading8
Blackpool9
Corners
Reading13
Blackpool7
Fouls
Reading8
Blackpool12
Final Result
Full Time
90:00+5:44 The final whistle goes and the game is over.
90:00+4:15 Jem Karacan concedes a free kick for a foul on Charlie Adam. Charlie Adam takes the direct free kick.
90:00+3:13 Inswinging corner taken left-footed by Charlie Adam from the right by-line, Alex Baptiste has a header from close range and
clears the crossbar.
90:00+3:08 Joe Martin takes the direct free kick.
90:00+3:08 Booking Hal Robson-Kanu is shown a yellow card.
Correction - 90:00+3:08 Joe Martin takes the free kick.
Correction - 90:00+3:08 Booking Marek Matejovsky goes into the referee's book for unsporting behaviour.
90:00+2:12 Free kick awarded for an unfair challenge on Joe Martin by Hal Robson-Kanu.
Correction - 90:00+2:12 Foul by Hal Robson-Kanu on Joe Martin, free kick awarded.
90:00+0:43 Strike by Ian Evatt from inside the six-yard box clear the bar.
89:19 Foul by Brian Howard on Jason Euell, free kick awarded. Free kick taken by Charlie Adam.
88:26 Billy Clarke produces a right-footed shot from inside the area that clears the bar.
86:10 Free kick awarded for a foul by Billy Clarke on Alex Pearce. Adam Federici takes the free kick.
85:23 Effort on goal by Jobi McAnuff from just inside the area clears the crossbar.
83:48 Brian Howard takes a outswinging corner.
83:48 Substitution Brett Ormerod goes off and Gary Taylor-Fletcher comes on.
81:59 Assist by Jobi McAnuff.
81:59 GOAL - Grzegorz Rasiak:Reading 2 - 1 Blackpool Grzegorz Rasiak finds the back of the net with a headed goal from inside the six-yard box. Reading 2-1 Blackpool.
81:28 Inswinging corner taken from the right by-line by Brian Howard, Grzegorz Rasiak takes a shot. Save by Matthew Gilks.
80:34 Shot on goal by Ben Burgess from just inside the area clears the crossbar.
80:21 Centre by Joe Martin.
79:37 Free kick awarded for a foul by Ben Burgess on Marek Matejovsky. Direct free kick taken by Adam Federici.
79:06 The assistant referee signals for offside against Grzegorz Rasiak. Free kick taken by Matthew Gilks.
78:23 Shot on goal by Hal Robson-Kanu from just inside the area goes over the target.
77:29 Corner taken by Brian Howard from the left by-line, David Vaughan makes a clearance.
77:10 The ball is delivered by Alex Baptiste, save made by Adam Federici.
76:04 Outswinging corner taken by Brian Howard from the left by-line, Effort on goal by Jem Karacan from just inside the penalty
area goes harmlessly over the target.
75:39 Handball decision goes against David Vaughan. Free kick taken by Alex Pearce.
74:42 Corner from left by-line taken by Jobi McAnuff.
74:32 A cross is delivered by Grzegorz Rasiak, blocked by Ian Evatt.
Correction - 73:33 Free kick taken by Jay Tabb.
Correction - 73:33 Booking Marcel Seip receives a caution for unsporting behaviour.
73:33 Jay Tabb takes the free kick.
73:33 Booking Ian Evatt is booked.
Correction - 73:26 Ian Evatt concedes a free kick for a foul on Hal Robson-Kanu.
73:26 Ian Evatt gives away a free kick for an unfair challenge on Hal Robson-Kanu.
71:03 Centre by Alex Baptiste.
69:23 Matthew Gilks takes the indirect free kick.
69:23 Substitution Gylfi Sigurdsson goes off and Jem Karacan comes on.
69:23 Grzegorz Rasiak is ruled offside.
67:47 Substitution (Reading) makes a substitution, with Grzegorz Rasiak coming on for Simon Church.
66:43 Corner taken by Gylfi Sigurdsson.
65:02 Substitution Keith Southern goes off and Billy Clarke comes on.
64:13 Inswinging corner taken from the left by-line by Gylfi Sigurdsson, clearance made by Charlie Adam.
63:31 Jobi McAnuff takes a shot. Save made by Matthew Gilks.
62:54 Inswinging corner taken right-footed by Charlie Adam.
62:29 Outswinging corner taken by David Vaughan.
61:05 Outswinging corner taken by Brian Howard from the left by-line.
60:09 Brian Howard takes a outswinging corner from the left by-line played to the near post, Simon Church takes a shot. Blocked
by Charlie Adam.
57:13 The assist for the goal came from Charlie Adam.
57:13 GOAL - Brett Ormerod:Reading 1 - 1 Blackpool Brett Ormerod finds the back of the net with a goal from inside the six-yard box to the top left corner of the goal. Reading
1-1 Blackpool.
56:11 Gylfi Sigurdsson takes a short corner.
55:41 Alex Pearce delivers the ball, Matthew Gilks makes a save.
54:07 Hal Robson-Kanu takes a shot. Save by Matthew Gilks.
Correction - 51:21 Jobi McAnuff provided the assist for the goal.
Correction - 51:21 GOAL - Gylfi Sigurdsson:Reading 1 - 0 Blackpool Gylfi Sigurdsson grabs a goal from close range to the bottom left corner of the goal. Reading 1-0 Blackpool.
51:21 Assist on the goal came from Jobi McAnuff.
51:21 GOAL - Simon Church:Reading 1 - 0 Blackpool Simon Church grabs a goal from close range to the bottom left corner of the goal. Reading 1-0 Blackpool.
Correction - 51:17 A cross is delivered by Jobi McAnuff,
51:17 The ball is sent over by Jobi McAnuff,
49:29 Inswinging corner taken from the right by-line by David Vaughan, Ian Evatt takes a shot. Blocked by Marek Matejovsky.
48:52 Jason Euell produces a left-footed shot from just outside the box that goes wide left of the goal.
48:24 Gylfi Sigurdsson concedes a free kick for a foul on Marcel Seip. Marcel Seip restarts play with the free kick.
46:41 Outswinging corner taken by David Vaughan from the left by-line, Alex Pearce makes a clearance.
45:43 Outswinging corner taken left-footed by David Vaughan, Header from deep inside the area by Ben Burgess goes harmlessly over
the crossbar.
45:02 Charlie Adam takes a shot. Save made by Matthew Gilks.
45:01 The referee gets the second half underway.
45:01 Substitution (Blackpool) makes a substitution, with Joe Martin coming on for Stephen Crainey.
Half Time
45:00+1:53 The referee blows for half time.
45:00+1:10 Inswinging corner taken right-footed by Marek Matejovsky from the left by-line, clearance made by Alex Baptiste.
45:00+1:06 The ball is sent over by Ryan Bertrand, Alex Baptiste gets a block in.
45:00 Substitution Hal Robson-Kanu on for Jimmy Kebe.
43:24 Gylfi Sigurdsson takes a shot. Save by Matthew Gilks.
42:21 The official flags Simon Church offside. Free kick taken by Ian Evatt.
40:51 The free kick is swung in left-footed by Brian Howard, Marcel Seip makes a clearance.
40:51 Booking The referee shows Stephen Crainey a yellow card for unsporting behaviour.
40:44 Foul by Stephen Crainey on Jimmy Kebe, free kick awarded.
40:06 Shot by Ben Burgess from deep inside the area hits the post.
39:39 The referee blows for offside against Ben Burgess. Indirect free kick taken by Adam Federici.
39:23 Charlie Adam delivers the ball.
37:44 Ben Burgess concedes a free kick for a foul on Marek Matejovsky. Adam Federici takes the free kick.
36:43 Free kick awarded for a foul by Charlie Adam on Alex Pearce. Ivar Ingimarsson takes the direct free kick.
34:38 The ball is crossed by Jobi McAnuff, Shot from close range by Simon Church clears the bar.
34:16 Ben Burgess is caught offside. Indirect free kick taken by Adam Federici.
33:38 Unfair challenge on Ben Burgess by Ivar Ingimarsson results in a free kick. Charlie Adam restarts play with the free kick.
33:00 Effort from deep inside the area by Simon Church misses to the left of the target.
32:31 Keith Southern has an effort at goal from outside the area which misses left.
30:55 The assistant referee flags for offside against Simon Church. Matthew Gilks restarts play with the free kick.
30:23 Ian Evatt produces a left-footed shot from just outside the area that goes wide left of the goal.
29:42 Jay Tabb challenges Charlie Adam unfairly and gives away a free kick. Free kick crossed by Charlie Adam, clearance by Ryan
Bertrand.
28:49 The referee penalises Brett Ormerod for handball. Free kick crossed left-footed by Brian Howard from right by-line, save by
Matthew Gilks.
27:47 The ball is crossed by Stephen Crainey.
26:28 Marek Matejovsky takes a shot.
25:57 Adam Federici restarts play with the free kick.
25:57 Booking Booking for Charlie Adam for unsporting behaviour.
25:50 Marek Matejovsky fouled by Charlie Adam, the ref awards a free kick.
24:16 Corner taken left-footed by David Vaughan, Adam Federici makes a save.
24:00 Brett Ormerod takes a shot. Save by Matthew Gilks.
22:36 The offside flag is raised against Simon Church. Ian Evatt takes the indirect free kick.
20:22 Jason Euell challenges Marek Matejovsky unfairly and gives away a free kick. Marek Matejovsky restarts play with the free
kick.
19:21 Header from close in by Simon Church misses to the left of the target.
17:01 Unfair challenge on Ian Evatt by Simon Church results in a free kick. Ian Evatt takes the direct free kick.
14:53 Unfair challenge on Jimmy Kebe by Stephen Crainey results in a free kick. Jay Tabb takes the direct free kick.
14:04 Brian Howard produces a right-footed shot from the edge of the box and misses to the right of the goal.
11:52 Free kick awarded for a foul by Jay Tabb on Marcel Seip. Matthew Gilks takes the direct free kick.
10:34 Shot by Jimmy Kebe. Save by Matthew Gilks.
7:22 Inswinging corner taken right-footed by Brian Howard from the left by-line, Simon Church takes a shot. Save made by Matthew
Gilks.
5:44 Alex Baptiste gives away a free kick for an unfair challenge on Jobi McAnuff. Strike on goal comes in from Brian Howard from
the free kick, Matthew Gilks makes a save.
4:42 Jobi McAnuff delivers the ball, Matthew Gilks makes a save.
4:18 Foul by Ben Burgess on Alex Pearce, free kick awarded. Free kick taken by Ivar Ingimarsson.
2:37 The ball is swung over by Jobi McAnuff, Alex Baptiste gets a block in.
1:58 Ben Burgess concedes a free kick for a foul on Alex Pearce. Adam Federici takes the direct free kick.
1:27 The offside flag is raised against Simon Church. Matthew Gilks takes the free kick.
0:44 Inswinging corner taken from the right by-line by Brian Howard.
0:34 Jobi McAnuff takes a shot. Save by Matthew Gilks.
0:00 The referee starts the match.
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