Lee Hughes scored twice as West Brom came from behind to thump Burnley at The Hawthorns.
West Brom celebrate equalising
Hughes, a West Brom supporter, had not scored a League goal since returning to the club from Coventry in August 2002.
But two goals in two minutes from Hughes towards the end of the contest not only put the game beyond Burnley but ensured a happy Saturday for Baggies supporters, following arch rivals' Wolves 5-1 defeat at Blackburn on their Premiership debut.
Stan Ternent's Burnley, who competed well for most of the match, took the lead after 27 minutes.
Tony Grant played a quick free-kick to Robbie Blake and the former Bradford man unleashed as 25-yard strike, which swerved to
deceive goalkeeper Russell Hoult.
The Baggies almost levelled immediately when Bernt Haas cut inside Mo Camera
and unleashed a fierce drive which narrowly missed Brian Jensen's post.
But West Brom did level after 31 minutes when Artim Sakiri smashed the ball home from long range with a devastating drive.
Burnley should have restored their advantage seconds after the Baggies drew level when the ball dropped for Moore after a goalmouth scramble, but he somehow drove his shot against the post with the goal at his mercy.
With an hour gone West Brom took the lead through summer signing Rob Hulse.
The former Crewe striker was left unmarked six yards from goal and converted with a well-directed header.
Burnley played their full part in the contest and pushed hard for an equaliser.
But Hughes' late double finally took the game beyond them.
His first was a superb dipping strike and his second a cool finsh after being played in behind the Clarets defence.
West Brom: Hoult, Gaardsoe, Adam Chambers, Volmer, Haas,
O'Connor, Koumas, Sakiri, Clement, Hulse, Dobie. Subs: Murphy,
Gilchrist, Dichio, Johnson, Hughes.
Burnley: Jensen, Roche, Branch, May, Camara, Chadwick, Grant,
Weller, Alan Moore, Blake, Little. Subs: West, Gnohere, Chaplow,
Referee: M Clattenburg (Co Durham).