BBC Sport, Nairobi
Nicholas Musonye (left) with GTV's director of business Ronnie Andrews
The Cecafa Senior Challenge Cup received a major boost on Tuesday after clinching a US$4m four-year sponsorship deal with Gateway TV (GTV).
The deal is the biggest for east and central African's football governing body, being higher than the annual US$100,000 paid by Rwanda president Paul Kagame to sponsor the event.
The deal will see GTV acquire exclusive media and commercial rights and broadcast the tournament live across Africa.
"Cecafa has remained the most active football zone in Africa despite the lack of corporate sponsorship," Cecafa secretary general Nicholas Musonye said in Nairobi.
"The arrival of GTV should drastically change the face of football in our zone and spur fierce competition and exposure."
The deal came just under a month before the tournament to be held in Tanzania from 8 to 22 December.
The winner of this year's competition will receive $30,000, the second-placed team will be given $20,000, with $10,000 going to the side that comes third.
There will also be additional prize money for the most promising players, top goalkeeper and leading scorer.
The 11-member countries forming Cecafa are Kenya, Uganda, Tanzania, Sudan, Ethiopia, Eritrea, Zanzibar, Somalia, Rwanda, Burundi and Djibouti.