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Page last updated at 20:23 GMT, Thursday, 11 December 2008

League extends Trophy sponsorship

Bradford manager Stuart McCall (far right) with representatives from the League and Johnstone's Paint
The new three-year deal will run until the end of the 2011/12 season

The Football League has announced an extension to the sponsorship deal of the Johnstone's Paint Trophy, which will now run until 2011/12.

The competition has been backed by Johnstone's since 2006/07.

It is competed for by the 48 clubs from Leagues One and Two - with Milton Keynes Dons winning it last season.

"I am delighted that another of our partners has decided to extend its relationship with the Football League," League chairman Lord Mawhinney said.

"Two seasons ago, we implemented a number of changes to increase its spectator appeal. Additionally, clubs have sought to attract a new family audience to midweek cup football through a range of innovations," he continued.

"The result of these efforts has been that crowds have increased by 69% during the first two years of the current agreement."

Those changes have included increased regionalisation in the early rounds, and new rules to prevent clubs from fielding overly weakened teams.

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see also
Luton to face Colchester in semis
12 Nov 08 |  Football
Grimsby 0-2 MK Dons
30 Mar 08 |  Football
Iron and Pools given League fines
27 Oct 06 |  Football
New sponsor announced for Trophy
15 May 06 |  Football


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