Fifa president Sepp Blatter has claimed that Manchester United striker Wayne Rooney needs "a clip round the ear".
Blatter has told Chelsea boss Jose Mourinho to keep quiet
He has also criticised Chelsea boss Jose Mourinho for his post-match comments following the club's Champions League defeat in Barcelona.
Blatter told the London Evening Standard: "With Rooney it is a question of education, he needs a clip round the ear from the management.
"Mourinho is quiet on the bench but should be quieter after the match."
And he added: "I appeal to Mourinho and Rooney.
"As stars at such a high level they have a responsibility to the fans as well as to the game.
"In football you learn how to win but you must also learn how to lose - it would be good for Rooney and Mourinho to think about this."
Rooney has courted controversy over his behaviour since he launched a foul-mouthed tirade at referee Graham Poll during the win over Arsenal in February.
English Schools Football Association chief executive John Read recently suggested that there were "better role models" after they claimed to have dropped plans for Rooney to appear as a guest at one of their under-13 cup semi-finals.
Rooney's advisers dismissed the ESFA's stance as a publicity stunt, claiming that the England striker had never been invited to the event.
Blatter's blast at Rooney is not his first towards a Manchester United player.
He also made his views known over Rio Ferdinand's failure to attend a drugs test in September 2003, which earned the England defender an eight-month ban.