The Football Association has appointed Brian Barwick as its chief executive.
Barwick, who will leave his job as controller of ITV Sport, succeeds Mark Palios, who left the post in August.
The 50-year-old will commence his role on 31 January next year after getting the nod over two other candidates, Richard Bowker and John Heaton.
"It's been a momentous day for me. I'm looking forward to leading the FA into its next era," said Barwick, who will earn a reported £275,000 a year.
FA chairman Geoff Thompson said the appointment was good news for English football.
"We had a very strong shortlist of candidates but, in Brian, we have found an exceptional individual with the qualities and experience to lead a talented team of people at the FA," he said.
"The FA is committed to the continued development of the game at every level, the highest standards of governance and the successful redevelopment of Wembley Stadium. This is good news for the FA and for English football."
Sports minister Richard Caborn welcomed Barwick's appointment.
"I think this is the right step for the FA. Brian combines a great understanding of football and an excellent business pedigree," he said.
"I have no doubt he will work closely with the review team on the modernisation of the FA and I look forward to our dealings in the near future."
There were doubts over whether the FA would appoint a new chief executive, because of fears that a forthcoming review could recommend restructuring the organisation.
Four of the FA's 12-man main board are understood to have lobbied in favour of delaying the appointment of a successor to Palios.
The quartet - Premier League chairman Dave Richards, Southampton's Rupert
Lowe, Bolton's Phil Gartside and Ipswich's David Sheepshanks - argued an appointment would be premature as the review could revise the role of the chief executive.
They were out-voted by the six amateur representatives, as well as Arsenal
vice-chairman David Dein and Football League representative Peter Heard.
And when the chief executive's position went to a ballot after the final round of interviews on Thursday, Barwick emerged as the winner.