BBC SPORT Arabic Spanish Russian Chinese
BBCi NEWS   SPORT   WEATHER   WORLD SERVICE   A-Z INDEX    SEARCH 

BBC Sport
 You are in: Football  
Sport Front Page
-------------------
Football
Teams
Statistics
FA Cup
Eng Prem
Internationals
Champions League
Uefa Cup
Eng Div 1
Eng Div 2
Eng Div 3
Eng Conf
Scot Prem
Scottish Cup
Scot Div 1
Scot Div 2
Scot Div 3
Europe
Africa
League of Wales
Cricket
Rugby Union
Rugby League
Tennis
Golf
Motorsport
Boxing
Athletics
Other Sports
-------------------
Special Events
-------------------
Sports Talk
-------------------
BBC Pundits
TV & Radio
Question of Sport
-------------------
Photo Galleries
Funny Old Game
-------------------
Around The UK: 
N Ireland
Scotland
Wales

BBC Sport Academy
BBC News
BBC Weather
SERVICES
-------------
LANGUAGES
EDITIONS

Monday, 21 October, 2002, 10:14 GMT 11:14 UK
Football's cash crisis: A case study
A Huddersfield fan cheers on his side
Huddersfield's attendance has fallen dramatically
David Taylor, chairman of Second Division Huddersfield Town, outlines the problems facing his club, just one of the many struggling with multi-million pound debts.


The shadow of debt

"When we took over in January this year, our debt was 13m.

"We have got that down now to less than 6m and, by the end of the season, we want it down well below 4m.

  Huddersfield factfile
Founded: 28/6/1908
League position: 19th - Division Two
Avg ticket price: 12
Debt: 6m

"The debts happened because of relegation. The previous regime took a flyer on certain players, on big contracts that they couldn't sustain.

"The loss of the ITV Digital money cost us 200,000 this season.

"Worse than the loss of the money was the stagnation that it caused in the transfer market. We cannot get rid of players who are costing us a fortune."


The threat of administration

"I have seen administrators at work before, and they are only interested in a quick entry, getting plenty of money for themselves and then making a quick exit.

"There would be problems with the jewel in the crown, our Academy. We might be forced to close it down.

"It is the future of the club and we have to make sure we safeguard it.

"Sadly, you can never say never to anything. Any club or any company in the country could have to go into administration."


Unrealistic wages

"Many clubs have been guilty of paying out silly wages in an effort to get success.

"The demise of ITV Digital brought home that you have to be more realistic in the wages you pay.


We are down 60,000 a fortnight on what we had coming in last year
Huddersfield Town chairman David Taylor

"We have got 12 players out of a total of 30 on big contracts that were negotiated two or three years ago, when we were in the First Division.

"I do not want to comment on the exact figures, but our monthly wage bill far exceeds our monthly gate receipts."


Stay-away fans

"We still get a relatively good response from people in the town.

"But the problem now we are in the Division Two is that the good derby games that we would have had are in Division One.

"The two Sheffields, Rotherham, Bradford and two or three strong teams in Lancashire.

"Those clubs would bring good crowds to the stadium - whereas you do not expect too many people to travel up from Plymouth.

"We were getting 14,000 on average. That is now down to 9,500.

"The average ticket price is 12, so we are down 60,000 a fortnight on what we had coming in last year.

"Our travelling costs are much higher yet, at the same time, the away crowds are way down from when we were in Division One."

 WATCH/LISTEN
 ON THIS STORY
Huddersfield Town chairman David Taylor
"We have to maximise our income"

Full analysis
Links to more Football stories are at the foot of the page.


E-mail this story to a friend

Links to more Football stories

© BBC ^^ Back to top

Sport Front Page | Football | Cricket | Rugby Union | Rugby League |
Tennis | Golf | Motorsport | Boxing | Athletics | Other Sports |
Special Events | Sports Talk | BBC Pundits | TV & Radio | Question of Sport |
Photo Galleries | Funny Old Game | N Ireland | Scotland | Wales