New West Indies coach John Dyson says the team have underachieved given the talent of their young players.
Dyson played 30 Tests and 29 ODIs for Australia between 1977-84
The Windies have not won a single Test since May 2005, although they beat England 2-1 in a recent one-day series.
"The squad has tremendous potential and I don't think they are achieving it," the Australian told BBC World Service.
"They're quite capable of moving up the ICC tables and from my point of view it's important they have the ability to do that so it's an area I can work on."
One of Dyson's first tasks will be to convince the West Indian public that he is the right man for the job.
Many fans and observers wanted a native islander to take charge and former Australia batsman Dyson, 53, said: "You're going to get that anywhere in the world.
"I hope the people will give me a chance to show what I'm all about.
"I'm a manager more than a traditional cricket coach, I try to help each guy achieve their full potential and find out what makes each one of them tick."
Dyson had been in talks with Bangladesh about becoming their new coach and said: "There are only a handful of jobs at that level in the world so it's obvious that if there are vacancies you might talk to them."
Now there are opportunities for younger players to make their mark
Regarding the composition of his support staff he said: "I'm quite happy to look at having some West Indian background staff on board, the bottom line is that they are capable of doing the jobs we feel need to be done."
One post that will not be up for negotiation is that of physio, with Dyson determined to bring in his own man.
"Fitness of the squad is very important, trying to get any advantage you can adds to the performance of the team," he said.
Asked about the similarities between the current Windies team and the Sri Lanka squad he inherited when he became coach in 2003, he said: "The Sri Lankans at that time did have some experienced players, the West Indies are more in transition.
"Brian Lara has just retired, but they are both teams not performing to their full potential with exciting players who can lead to better things."
Some believe Lara became a disruptive influence on the younger players towards the end of his career but Dyson said: "There wouldn't be too many squads who wouldn't want him to play if he wanted to.
"But now there are opportunities for younger players to make their mark."