The new Indian Premier League has clinched a five-year sponsorship deal worth in excess of £25m.
Real estate developers DLF will be the title sponsor for the Twenty20 competition, which has the backing of the Board of Control (BCCI).
The IPL was set up to counter the unofficial Indian Cricket League which launched last year.
The 44-day competition, which begins on 18 April, will feature eight franchised teams, each with two overseas stars.
The franchises are based in Mumbai, Bangalore, Hyderabad, Chandigarh, Chennai (Madras), Delhi, Jaipur and Kolkata (Calcutta).
And their owners will take part in an auction in Mumbai on 20 February when they will bid for players from Australia, New Zealand, Sri Lanka and South Africa as well as the stars of India's national team.
Australia's wicket-keeper/batsman Adam Gilchrist will be among those involved, having recently announced his retirement from international cricket.
"Players at my age, there might be a natural transition from international cricket if these Twenty20 tournaments get up and running," the 36-year-old said.
"Since the real professional age kicked in, maybe there has been a bit of tendency for guys to hang on a little bit too long.
"We don't see younger guys getting chances like we used to. It might be an evening out process, as now there is something for the older guys to move into."
IPL chairman Lalit Modi, meanwhile, has played down concerns that the money on offer to players could have an adverse impact on international cricket.
"As far as the IPL is concerned, the value of a player to us is only if he is playing for his national side.
"We have put enough safeguards into the system to ensure that," he commented.