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Last Updated: Friday, 31 August 2007, 05:47 GMT 06:47 UK
Twenty20 avoids World Cup errors
By Andrew McKenzie

Twenty20 tournament director Steve Elworthy
Former South African bowler Elworthy is in charge of the inaugural event
Organisers of next months's ICC World Twenty20 hope to attract big crowds with cheap ticket prices.

Seats in Johannesburg, Cape Town and Durban are available from as little as 1.38 each.

Earlier this year, the World Cup in the Caribbean was poorly attended because of inflated prices.

"We have learnt from issues about the lack of attendances and local flavour in the West Indies," said Twenty20 tournament director Steve Elworthy.

It gets under way on 11 September and the cheapest ticket for any game - including England versus Australia - is 20 rand (1.38), while the most expensive for the final were available for 160 rand (11).

In contrast tickets for the World Cup final ranged from $100-300 (49-149).

Even tickets for the World Cup Super 8 stage cost $75 (37) - as a result empty seats were in abundance in the Caribbean.

Local fans were priced out of the market by World Cup officials and put off by strict rules against taking musical instruments into the ground.

TWENTY20 PRICES
Opening round: 1.38-2.56
Super eight: 2.76-5.53
Double-headers: 4.15-8.29
Semi-final/final: 6.91-11

Elworthy told BBC Sport: "At the end of the World Cup they allowed the steel bands into the ground and started getting the Caribbean feel back into the matches.

"From a ticket pricing perspective we have priced them really competitively and it's reflected in our sales.

"We have tried to make sure it's affordable. The top end tickets are not too high and the bottom end are seriously accessible.

"There has been a lot of home support in terms of snapping up the tickets.

"We have learned and the ICC also understood it was a barrier to buy a ticket because up to 300 US dollars (149) for a ticket is pretty expensive.

"It was discussed at length and eventually we came up with this formula which has a very big South African flavour.

"Some of the high-profile games are sold out - the opening game, the final and both the semi-finals.

"One or two of the double-headers are close to being sold-out."

Elworthy says the ticket prices are similar to the cost of watching their domestic Twenty20 cricket and lower than for a one-day international game in South Africa.

Organisers are also looking at boosting attendances for the games between the less popular nations by offering tickets to schools and local clubs.



SEE ALSO
ICC World Twenty20 Q&A
31 Aug 07 |  Cricket
Dougie Brown blog
31 Aug 07 |  Cricket
ICC World Twenty20 2007
29 Mar 07 |  Cricket
ICC chief defends ticket pricing
08 Apr 07 |  Cricket
Crowd rules relaxed at World Cup
07 Apr 07 |  Cricket
Cup bosses blamed for poor crowds
31 Mar 07 |  West Indies


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