By Paresh Soni
BBC Sport at Trent Bridge
England bowling coach Allan Donald says the second new ball is vital to their chances of pegging India back in the second Test at Trent Bridge.
Tendulkar passed 11,000 Test runs on Saturday
The tourists go into day three 254-3, with Sachin Tendulkar 57 not out, after bowling England out for 198.
"We must get on the horse straight away, try to knock Sachin Tendulkar over early and get the lower order in as quickly as possible," Donald said.
"The dressing room talk's very positive and there will be more of it."
It was a good day's Test cricket, a classic hard day's toil on a pitch that has got a bit better
India polished off England's tail in the morning before openers Dinesh Karthik (77) and Wasim Jaffer (62) put on 147.
Tendulkar then became the third man to pass 11,000 runs in Test cricket to help his team finish in a strong position, with the home bowlers unable to find the same amount of swing movement.
Donald insisted his charges had done everything they could and preferred to praise the visitors, particularly Tendulkar.
"It was a good day's Test cricket, a classic hard day's toil on a pitch that has got a bit better," the former South Africa paceman explained.
"With a bit of luck it could have gone the other way - the ball did fly past the edge and a few balls were nicked through but credit to India, they fought hard.
"Sachin is the best player I had the pleasure of playing against. He is phenomenal for what he's done for the game and his country.
"He's just a credit to cricket. I know he's been through a bad trot with injuries over the last couple of years but he looked his old self out there.
"I hope there's still a lot more cricket in Sachin because it's unbelievable how many years he's stuck it out and achieved what he has. I hope he goes past Brian Lara's record [of 11,953 runs] - he deserves it."
Donald says an early strike could put England back in the game
Earlier, swing bowlers James Anderson and Ryan Sidebottom launched several short-pitched deliveries at the openers and a few verbal volleys in a bid to unsettle them.
Donald said there was nothing wrong in the approach.
"There comes a time when a partnership needs to be broken and you need to fire someone up," he added.
"It was right to bowl two lengths, mix it up a bit and change the field.
"Jimmy stuck up his hand and anything could have happened in that spell. When a partnership gets over 100 you need to be aggressive and he did it well."
Karthik feels his team have made big strides towards taking control of the game after seeing off the first new ball.
"It was definitely doing a bit and they had two good swing bowlers we had to tackle," the 22-year-old said.
"It was important we got through that period. As we got set it became easier like any other wicket and we played our own strokes.
"If we play the new ball well on Sunday we can consolidate after that."