India's Sachin Tendulkar is set to appear as a superhero in a new range of comic books, animation and games.
The character is called 'Sachin Tendulkar - the Master Blaster'
The cricketing legend has linked up with Virgin Comics and his character will wear body armour and wield a flaming cricket bat.
Tendulkar holds the records for most Test centuries (35) and one-dayers (41) and most runs in one-dayers (14,783).
Virgin boss Sir Richard Branson said: "Sachin's success is legendary and we are delighted to collaborate with him."
The first Master Blaster comic book is expected to be released in June and proves that Tendulkar's marketing appeal is undiminshed even though he has been an international sportsman since 1989.
He has benefitted from various big money sponsorship contracts over the years for products including luxury cars, tyres, credit cards, motorcycles, Tvs, energy and soft drinks, shoes and biscuits.
And two years ago had a stage musical about him called Main Sachin Tendulkar [Me Sachin Tendulkar].
So what makes someone who stands only 5ft 4ins tall the perfect super hero?
"Sachin's unparallelled skill on the cricket field and his dynamic personality off it make for the raw elements of a great hero that will inspire kids all across the planet, " said Gotham Chopra, the company's chief creative officer.
Super villains, watch out!