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Last Updated: Tuesday, 11 April 2006, 16:46 GMT 17:46 UK
Sex shop deal rocks cricket club
A sign for a sex shop
A sex shop was not deemed an appropriate sponsor
An English cricket club has been forced to pull out of a sponsorship deal with a sex shop after being threatened with expulsion from their league.

Nice'n'Naughty had agreed to back Southport Trinity Cricket Club, with their logo already printed on shirts.

But the deal was scrapped after the team were threatened with being axed from the Liverpool and District Competition of the ECB Premier League.

Club chairman Colin Maxwell said: "We didn't think this would be a problem."

He added: "We know Nice'n'Naughty is not to everybody's taste... but it is a legitimate high-street company.

"We are living in 2006 - it's not like the old days when these shops were seedy back-street affairs."

According to Maxwell, Liverpool cricket authorities originally approved the deal before warning the club that they would lose any points they won while wearing the sponsored shirts.

"We'd already had the shirts made up - it's cost us about 1,000, which is a lot of money to a club like ours," he said.


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