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Froch's promoter says pay-per-view TV is only option

Mikkel Kessler (left) and Carl Froch
Froch (right) will be making the third defence of his title

Carl Froch's promoter says that showing the WBC super-middleweight champion's fights on pay-per-view television is the only option for his fighter.

The 32-year-old defends his title against Mikkel Kessler in Herning, Denmark on 24 April.

But the Nottingham man's bout can only be seen in the United Kingdom on the Primetime television network.

"For marquee fights right now, it seems pay-per-view is the only route," Mick Hennessy told BBC Radio Nottingham.

"Everyone's going be disappointed that boxing's not on terrestrial television, because it's free to air and goes out to the masses.

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"It's just right in this day and age, because it's hard for terrestrial TV to find the money that's necessary to make a fight like this."

Froch's gritty win over Andre Dirrell at the Nottingham Arena in October was also shown on Primetime, but in the past his fights have been broadcast on the BBC and ITV.

And Hennessy did not rule out future Froch fights being shown on terrestrial television.

"I haven't put it out of my mind, because everything changes so quickly in boxing," Hennessy said.

"Froch transcends boxing - I've just been in airports for two days and have been blown away by the way he's being recognised everywhere.

"But if every one of his fights had been on terrestrial TV, it would be phenomenal."



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