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Page last updated at 16:48 GMT, Wednesday, 22 April 2009 17:48 UK

Froch-Taylor bout given TV boost

CARL FROCH V JERMAIN TAYLOR
Venue: Mashantucket, Connecticut
Date: Sunday 26 April
Start: Approx: 0300 BST Coverage: Full commentary on BBC Radio 5 Live, live video at www.omnisport.tv (pay per view)


Carl Froch
Froch won the WBC super-middleweight title against Jean Pascal in Nottingham in December 2008

Carl Froch's WBC super-middleweight clash with Jermain Taylor is to be shown 'as live' on TV on Sunday.

Froch defends his title against American Taylor on Saturday with his promoter Mick Hennessy securing a late deal with ITV to broadcast the fight.

But fans wishing to view the fight live will be forced to watch the clash on their computers via an internet stream.

There will be a delayed transmission of the fight on ITV4 at 2030 BST on Sunday, with it repeated later on ITV1.

The contest in Mashantucket will be shown live in America by US broadcaster Showtime.

Froch's promoter Mick Hennessy had previously been in talks with both ITV and Setanta Sports but after weeks of negotiations a deal failed to materialise, with the credit crunch and recession being blamed.

606: DEBATE

It left Hennessy with no choice but to pursue other options resulting in a live deal being struck with online broadcasters Omnisport.tv.

But with the fight just a few days away, a late deal to also show the fight 'as live' has now been struck.

"I was always confident of securing a deal, but it was always going to be a last minute thing in this economic climate," said Hennessy.

"The difficult thing is that Carl's fight is at 0300 BST and it's hard for terrestrial broadcasters to step up at that time of the morning really because they work on advertising revenues.

"If Carl was fighting at 2100 BST or 2200 BST then it would have been a different ball game."

The lack of television interest had left Froch to question his future in the UK, also previously calling the lack of interest from UK broadcasters as 'laughable" and a "disgrace".

Saturday's fight with Taylor is the first defence of the title in won in December.

Froch defeated Canadian Jean Pascal on points in a bruising and thrilling encounter at Nottingham's Trent FM Arena in what was considered at the time a British boxing classic.

Taylor too is a former undisputed middleweight champion and a marquee name of the sport

It makes the lack of live TV deal hard to take for Froch, especially considering he is British boxing's only world champion.

Froch's bout against Taylor will be broadcast live by BBC Radio 5 Live.



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