Olympic hurdling champion Liu Xiang has joined China's biggest cigarette maker as a corporate image ambassador.
Xiang won the 110m hurdles at the Athens Olympics
Liu, 21, emerged from obscurity to win the 110m hurdles at the Athens Games.
"Everyone likes Liu Xiang and hopes he will 'soar' higher and faster, and maintain his sunny, healthy image," said Baisha boss Lu Ping.
China's Track and Field Association has sole right to negotiate endorsements for athletes, with income split between the athletes and the group.