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BBC Sport's Mike Costello
"The rich to get richer"
 real 14k

Editor of Sport Vision magazine Jay Stewart
"If this works for these two, without question, there could be others"
 real 14k

John Guppy of the New York Metrostars football club
"The most important thing is the growth of our sport"
 real 14k

Sir Bobby Charlton
"We are not in the process of going into it to make money"
 real 56k

Man Utd chief executive Peter Kenyon
"The opportunity is unique."
 real 56k

Chief executive of the Yankees Dr Harvey Schiller
"It's a win, win for everyone"
 real 56k

Brewin and Dolphin boss Roy Kaitcher
"United have a lot more to get out of the deal than the Yankees"
 real 56k

Wednesday, 7 February, 2001, 19:03 GMT
Man Utd and Yankees team up
David Beckham
The deal means more financial clout for United
Manchester United unveiled one of the biggest joint-marketing deals in the history of sport on Wednesday when they announced they are linking up with American baseball giants New York Yankees.

The Old Trafford outfit are already the richest football club in the world and this deal, potentially worth billions of pounds, is set to further consolidate their position.

United denied that this was a move towards abandoning the Premier League and re-inforced that theirs was a decision based on business ethics.


We are not in the process of selling our souls to another sport, this is to make friends and grow the sport
  Manchester United director Bobby Charlton

It is a deal the two parties have been working towards for the last 12 months and they will share market information, develop sponsorship and joint promotional programs and sell each other's licensed goods.

"This is something that we have been working on for some considerable time and it was about 'how do we develop Manchester United," said United chairman Peter Kenyon at a news conference in Manhattan.

Kenyon continued: "Soccer has developed dramatically in the US over the last 10 years, and we believe there is a market for Manchester United content among football fans of all ages.

"With the help of the YankeeNets we intend to pursue these and other commercial opportunities in the coming years."

The announcement of the deal resulted in United's share price rising 20p to 233p.

David Beckham
Beckham's exposure is set to increase

But the club insist they are committed to expanding the scope of football and re-affirmed their commitment to English football.

"We are not in the process of selling our souls to another sport, this is to make friends and grow the sport," said former United star and present club director Sir Bobby Charlton from Manhattan.

Paddy Harverson, United's director of communications, said: "Manchester United are fully committed to the Premier League and domestic English football.

"There is no suggestion whatsoever that we are looking to leave the English game and join any kind of breakaway league."

Peter Draper, United's group marketing director, will work with John Krimsky, president of YankeeNets Properties, to implement the new initiative.

The Yankees will use United's own vast network in Europe and the Far East to sell their distinctive merchandise.

Yankees' Jeter ears 10m a year
Yankees' Jeter ears 10m a year

Under the deal, David Beckham and Fabien Barthez will be paraded at the Yankee Stadium, with Orlando Hernandez and outfielder Bernie Williams visiting Old Trafford.

United will also embark on a pre-season tour of North America in 2003.

On the subject of increasing Beckham's exposure and using the England midfielder as a strong marketing tool, Kenyon added: "I think David is pretty well known at the moment to a large proportion of the United States public.

"David's rights are with David to market through his relationships.

"As part of the Manchester United squad he will be an intergral part of it and wherever we go David will go. From that point of view I think there will be more exposure for David as part of the Manchester United squad."

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03 Nov 00 |  Business
Man Utd in 300m Nike deal
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