West Brom chairman Jeremy Peace believes new manager Tony Mowbray can lead the club back to the Premiership within two seasons.
Mowbray joined West Brom from Hibs last week
Peace is anxious to get back to the top flight before West Brom's Premiership parachute money runs out.
"It is very important we try and take the opportunity, hopefully this season but maybe next season, to get out of this division," he said.
"We believe with Tony, we will optimise the opportunity."
He added: "We are third in the table and playing decent football now and the team is brimming with confidence so hopefully it is a good time for Tony to take over.
"I am sure he will rise to the challenge of the increased performances - and hopefully carry that on.
It will be a long hard season, that's for sure
West Brom chairman Jeremy Peace
"Tony came through very strongly as someone who had the desire and the motivation for the job. We wanted to get someone who really wanted it."
But Peace said he was braced for a tough struggle to get out of the Championship.
"It will be a long hard season, that's for sure, and there will be many twists and turns along the way."
Mowbray was renowned for playing attacking football at Hibs and Peace said this was also a factor in him landing the position of Bryan Robson's successor.
"He likes his teams to pass the ball around and it is in keeping with the Albion tradition of the great sides we have had who play free-flowing football," said the West Brom chairman.
"I think our fans will like that and hopefully Tony will be able to deliver that here together with success on the pitch."