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Last Updated: Friday, 12 November, 2004, 18:35 GMT
Chelsea centenary crest unveiled
Chelsea have unveiled a new club badge for next season to mark their centenary year.

The club have chosen a design similar to their 1955 badge, when they won their only league title.

Chief executive Peter Kenyon said: "As the club embarks on a new and very exciting era, we have a new identity that reflects our tradition.

"We are incredibly proud of Chelsea's heritage. It was a conscious decision to base this badge on the 1950s one."





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