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1987: Millionaire's big plans for English landmark

Land's End in Cornwall has been sold for nearly 7m to the property tycoon, Peter de Savary.

Mr de Savary has said he is planning a major expansion of tourist facilities at the famous landmark.

The 105-acre site was previously owned by the Welsh property millionaire, David Goldstone, who outbid the National Trust for the granite crag.

He spent 1m on redevelopment of Britain's western-most point but ran into local opposition after he imposed an admission charge in 1983.

Two years later an inquest jury called for better safety provisions on the site after four schoolboys were washed off rocks by giant waves and drowned.

Mr de Savary said the site offered "an outstanding opportunity to generate substantial profit from tourism" but said his plans would put to rest the fears of local people.

"Things will be done with sensitivity. There will be no steamrollering," he said.

He would not be charging an admission fee to Land's End, Mr de Savary added.

America's Cup

The businessman is to spend 2m redeveloping the site.

Among the plans are a hotel and a tourist facility with an "audio visual experience", telling visitors of the history of Land's End.

The acquisition of Land's End is the latest in a string of purchases by Mr de Savary in Cornwall.

He also owns Falmouth Docks and other waterfront land where he hopes to build a container port.

Mr de Savary also wants to use the Falmouth Docks as a base for the construction of a yacht which he hopes could win the America's Cup.

The keen yachtsman financed Britain's last challenge for the sport's most prestigious trophy in 1983.

Away from Cornwall, Mr de Savary owns Littlecote Park, a stately home in Wiltshire which won the British Tourist Authority's award for best commercial tourist attraction earlier this year.

In Context
In 1989 Peter de Savary bought John o'Groats in Scotland for 2m, thus becoming the first person to own both ends of Britain.

In 1990 he bought Skibo Castle in Scotland for more than 4m.

The castle with spectacular views over Dornoch Firth was the scene for the wedding in 2001 of singer Madonna to Scots-born film director, Guy Ritchie.

Peter de Savary sold both Land's End and John o'Groats in 1991 for an undisclosed sum to businessman Graham Ferguson Lacey.

The sales were part of a series of property sell-offs by the businessman.

In 1994 his private property company collapsed and the receivers were called in.

Mr de Savary lost an estimated 50m but bounced back, announcing another challenge for the America's Cup in 2002.


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