The Kamala K360R is a British built sports car which is made in Norfolk.
Italian carmaker Alfa Romeo Romeo has the Mini in its sights with its first small car in more than 20 years.
The MiTo is expected to go on sale in the UK at the start of 2009 with a price tag of around £12,000.
Vauxhall's new Insignia, starting at £15,935, will replace the Vectra as the company's main mid-size car.
More than 600 cars are on display at the exhibition, which will be displayed at the ExCel conference centre in London from 23 July to 3 August.
The new Lotus Evora is expected to go on sale in 2009 priced at between £45,000 and £60,000. Kelly Rowland and Jamiroquai singer Jay Kay are among the celebs said to have signed up for a test drive.
Toyota reckons its IQ, aimed squarely at the Smart Car market, will emit less than 95g/km of CO2, putting it in the zero bracket for road tax.
Toyota's Hybrid X is not the only mid-size prototype at the show to feature double swinging doors.
Norwegian car maker Nice will start selling its two-seater electric cars in the UK next year starting at £8,995.
Ford's latest version of the Fiesta goes on sale in October starting at £8,695. More expensive versions emit 98g/km of CO2 putting them in the zero band for road tax.
A new sport version of the Renault Megane comes with grooved brake discs and a carbon fibre bonnet.