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By Jim Reed
Newsbeat technology reporter
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Japanese music fans with thousands of pounds to burn will soon be able to get their hands on Sony's first glass tube speaker system.
The futuristic-looking Sountina is almost two metres high and slightly thicker than a baseball bat.
It vibrates to produce a "clear, natural sound", according to Sony.
Most loudspeakers push sound out in one direction by quickly moving a solid "skin" or diaphragm.
The Sountina works by vibrating a glass tube, spreading the sound out in a 360 degree wave.
Sony says the distance the sound reaches depends on the room itself.
The Sountina is 6ft tall and designed for halls and large rooms
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Small coloured lights line the bottom of the cylinder and are reflected in stainless steel at the top.
If the room is dark enough, the LEDs reflects off a metal string inside the tube.
The colours are set by hand using a remote control.
Pricey option
The speakers go on sale in Japan at the end of June for ¥1,000,000 (£4,900).
There are no plans at the moment to sell the system in Europe or the US.
Sony said it was targeting "sophisticated, niche consumers" and companies that want to make a statement.
Senior manager Noriyasu Kawaguchi admits the system is unusual.
"Maybe it doesn't work in the way some American consumers are expecting their speakers to work," he said.
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