By Andy Brownstone
Newsbeat reporter, MTV Europe Music Awards, Liverpool
As the stars of the music industry descend upon Liverpool for the MTV Europe Music Awards, Newsbeat reporter Andy Brownstone goes behind the scenes to get the inside track on all the latest news in part one of his diary.
Gym Class Heroes singer Travis McCoy and his girlfriend MTV host Katy Perry
The first thing the cab driver asks me as I arrive in Liverpool is: "You here for the MTV awards mate?"
I'm surprised to find that almost everyone here is talking about it.
Friends of mine here complain that they don't know anyone who managed to get tickets, even though Merseyside addresses are supposed to get priority.
As I write this, a pair are going on eBay for almost £600. I think I'm probably spoiled, living in gig-centric London.
Another cabbie said: "Before they built that venue, you had to go to Manchester to see anyone decent."
It's live so I can say anything. And it's not government-owned so I'm not going to get fired.
Perez Hilton, backstage TV presenter for the awards
The Echo Arena, which holds 10,000 and has only been developed recently, has already hosted the opening dates of the Oasis tour.
Now it seems to be bringing in the bands that have previously stayed away from a city, which let's be honest, has an amazing musical history.
At the opening press conference, MTV bosses and local councillors talk at length about what great meaning Liverpool has on the music map.
And they've created a new Legends category, for this year only, which is being awarded to Sir Paul McCartney.