By Damian Jones
Moshi Moshi started in 1998 as a pet project between three friends.
Over the years, the indie record label has proved to be a launching pad for a host of successful bands including Bloc Party and The Rakes.
The label has also lent a helping hand to new bands such as Late Of The Pier and Friendly Fires.
At the weekend, Hot Chip and Kate Nash played at its 10th birthday party.
They joined the likes of Florence And The Machine, Tilly And The Wall and hotly tipped newcomers The Wave Pictures in celebrating the label's anniversary at London's new music venue Matter at the 02.
Kate Nash kicked off proceedings reading out a scathing poem about groupies before she performed her debut single Caroline's A Victim.
Announcing the track, which was released by the indie label in February 2007, she said: "Moshi Moshi put out my first ever single and I'm really pleased to be playing their birthday party."
She also performed a series of new songs including Froggy, which she wrote while she was on the road in Australia and I Hate Seagulls. She wrapped up her short set with Birds.
Joe Gascoine, 25, from Bristol hailed the singer's return and praised her new songs.
He said: "I thought she was pretty good and I really loved that Frog song. That was incredible."
But Clara Burtonshore, 23, from London was disappointed with her new material.
She said: "I thought she was alright but she sang a really s*** song about a frog. Unfortunately it's one of those annoying songs that will be seared into my memory and I'll probably be singing it for the next week."
Hot Chip headlined Moshi Moshi's 10th birthday party concert
Hotly-tipped newcomer Florence And The Machine put in a powerful performance.
The face painted singer threw herself around the stage during Moshi Moshi single Kiss With A Fist and Girl With One Eye.
Later, Tilly And The Wall covered Erasure's A Little Respect and digital track Beat Control during their set, which also saw various members of the band tap dancing.
Meanwhile, headliners Hot Chip were greeted with huge cheers as they rattled through the likes of Boy From School, Hold On and One Pure Thought.
The band also introduced new live sticksman Leo Taylor for the show which saw several members of the electro outfit drumming on bongos.
But Over And Over received the biggest cheer of the night as some members of the crowd decided to jump onstage.