By Helen Neill
Newsbeat health reporter
The creators of a website being accused of encouraging girls to diet or get cosmetic surgery have told Newsbeat that they are "shocked" by the reaction.
On the site you have missions and can earn Bimbo dollars
Two hundred thousand people in Britain have signed up for Miss Bimbo, hoping to be the "coolest, richest and most famous bimbo in the world" by buying things like virtual boob jobs and diet pills with Bimbo dollars.
Users are aged between 10 and 50 years old, but on average tend to be around 18.
Dee Dawson, the medical director of Rhodes Farm Clinic, which treats girls who suffer from eating disorders said that it is "outrageous" and "clearly ridiculous to be aiming this at children".
Miss Bimbo was originally set up by Nicholas Jacquart, a French entrepreneur.
He has now moved to London to launch the site here.
Chris Evans, his business partner, said: "It's a fun game, many positive areas are being overlooked."
He added that members could "send their Bimbo to university and are encouraged to love and nurture her".
Miss Bimbo admitted that they are going to look again at whether it should be offering the option to buy a virtual boob job, but said that it had received no complaints from members about that aspect of the game.