Ant and Dec's Saturday Night Takeaway was named best entertainment show at The TV Quick and TV Choice awards. The ceremony took place at the posh Dorchester hotel in London.
Coronation Street actress Michelle Keegan got the award for best soap newcomer for her role as Tina McIntyre, but Corrie's big rival EastEnders was named best soap.
Emmerdale also collected a piece of the limelight with Charlotte Bellamy getting best soap actress for playing Laurel Thomas. The soap also picked up the best storyline award.
More glory for EastEnders as Charlie Clements (aka Bradley Branning) repeated his previous success by scooping the best soap actor award for the second year running.
The presenters of ITV show Loose Women proudly display their award for best daytime show. Other nominees in their category included This Morning, The Paul O'Grady Show and Deal Or No Deal.
Dean Andrews, Keeley Hawes and Philip Glenister from retro 1980s police show Ashes to Ashes. The BBC 1 show beat the likes of Heroes and Pushing Daisies to win best new drama.
Strictly smiles for dancefloor supremos Camilla Dallerup, Anton Du Beke and Tess Daly as BBC1 show Strictly Come Dancing collected the best talent show gong.
Catherine Tate may be best known for her motley bunch of comic creations, but her role as Doctor Who's sidekick Donna Noble saw her named best TV actress.
Looking less fearsome than normal, Dragons' Den stars Theo Paphitis, Deborah Meaden and Peter Jones were just a few of the other stars of the small screen at the awards.