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Page last updated at 15:15 GMT, Friday, 23 July 2010 16:15 UK
Sunderland band We Beat The System beat the competition
We Beat The System from Sunderland
We Beat The System are determined to play Glastonbury one day

Sunderland band We Beat The System beat thousands of other bands to take home the crown of the UK's best alternative band at Live and Unsigned competition.

More than 10,000 acts performed in front of a panel of judges, then were whittled down and asked to perform at the O2 arena in London.

Judges included Noddy Holder, BBC Radio 1's Annie Nightingale, Kerrang's Alex Baker and RnB star Shola Ama.

The band will perform for major record labels in London later this year.

Lead vocals: Daniel Mason
Guitar: Jonathan Gray
Guitar: Martin Dagg
Bass: John Sandwith
Drums: David Burlace

Even though the band have only been together a short while, the band impressed the panel of judges (which originally included the late Malcom McLaren) in the regional heats to be chosen to perform at the O2 arena in London.

Amazing

Performing in front of around 2,500, the band's biggest ever crowd, it's fair to say the band were a little nervous.

Jonathan Gray explains what happened on the day of the final: "We were waiting out the back in a massive tent and we were extremely nervous waiting to go on.

"As we got to the side of the stage, we were the last act on so there was a sea of people and every seat was filled and actually playing to that amount of people was amazing.

"The buzz that we got was unreal."

We Beat The System from Sunderland
They describe their sound as massive, powerful and catchy

Roar of cheers

After all of the bands had performed, they huddled in a tent just outside of the arena to nervously wait for the results to be announced.

The rock award (Ipswich-based band The Sky) and acoustic award (Sam Garrett from Derbyshire) winners were announced first and then it was the turn of the alternative award.

Jonathan explains: "When they said our name, there was a massive roar of cheers and everyone turned around to look at us and it didn't hit you, and we said 'did they really say our name?'

"We rushed to the side of the stage and there was Noddy Holder with a plaque with 'Live and Unsigned winners' on, waiting for us to walk on and there was confetti falling and everything.

"It didn't feel real at all and it wasn't until hours after that it actually sunk in and now we have a label of 'best alternative unsigned act in the UK'."

Major record labels

The band now have a clothing sponsor, brand new Marshall amplifiers and more prizes still coming their way.

They're also looking forward to returning to London to play to, and hopefully impress, the likes of major record labels such as Sony and Universal later this year.

The lads are also currently working on an EP (not an album!) and have a number of local gigs coming up.

If you want to see the band live, they will be performing at this year's Split Festival organised by Futureheads' lead singer Barry Hyde or check out their official MySpace page for all their latest news and gig dates.




SEE ALSO
BBC Introducing: We Beat The System
12 Apr 10 |  BBC Introducing

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