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Page last updated at 09:54 GMT, Wednesday, 10 March 2010
BBC Three Counties Radio: Who Cares? campaign
Who cares?
Call anonymously if you think an older person is being abused or neglected.

One in 12 older people in the UK have been or continue to be victims of abuse.

So in partnership with the charity Action on Elder Abuse BBC Three Counties Radio is starting a campaign called Who Cares?

The year long project to better protect adults and create a network of care champions who will change the lives of older people.

A hotline has been created exclusively for people in Beds, Herts and Bucks.

Trained Volunteers

You can call 0808 801 0345 anonymously and in confidence if you think an older person is being abused or neglected.

Dame Bakewell supports the campaign.

Or just call to get advice and information from our trained volunteers.

Roughly 11 million older people in the UK are being abused or suffering from neglect on a daily basis.*

Over half of abuse takes place in the victim's home.

Mistreatment is often carried out by someone the victim knows with 51 percent carried out by a partner or spouse.

A further 49 percent of abuse involves another family member, 13 percent a care worker and 5 percent a close friend.

Great Campaign

Dame Joan Bakewell who was appointed as the Voice of Older People by the government thinks the project is very worth while:

"A hotline to report elder abuse and offer advice will really work.

"Its a great campaign, that could make a world of difference," she said.

Calls are free from a BT landline, calls from mobiles and other networks may cost considerably more.

*Source: UK Study of Abuse and Neglect of Older People Prevalence Survey Report Action on Elder Abuse - 2007.

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