The Baryclays Cycle Hire scheme has proved popular in London
Cycling campaigners have welcomed the scheme but are wary of the timing
"Boris Bikes" could be a familiar sight on Brighton's streets under proposals looked at by the city council.
A London style "bicycle-to-rent" scheme could be coming to Brighton and Hove.
The council has carried out an early feasibility study into introducing a similar version of the scheme, introduced by the Mayor of London, Boris Johnson.
But campaigners have warned the news could be a political distraction from plans to remove a popular cycle lane.
The council has not revealed any detailed plans of how the scheme would work in the city or how much it would cost.
Green Party councillor Ian Davey said his party had been calling for a cycle scheme for some time and was pleased the Tory-led administration were considering it.
"But whether they're looking at it seriously or not is the big question," he said.
"There's a real danger of it not being done properly."
Since the launch of the Barclays Cycle Hire scheme in London at the end of July, nearly 70,000 people have signed up.
People who register are given a key from one of about 400 docking stations across the city and return it to any other when they have finished.
There are roughly 400 docking stations in London
Questions have been raised over the timing of the announcement.
The council has announced plans to remove the cycle lane running along Grand Avenue and The Drive, in Hove.
Paul Topham, who runs a cycle repair service in Hove called South Coast Bikes, doubted whether the scheme would ever see the light of day.
"It's just to try and distract from spending a million pounds ripping up the cycling infrastructure," he said.
"If you come back in a couple years I would be very surprised if something has happened."
A council spokesman said: "We're always trying to encourage visitors to see as much of Brighton and Hove as possible whilst they are in the city.
"So having a quick, healthy and non-polluting way to explore all the city's sights would help people get more from their stay, whether they are here on a business or leisure visit."