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Brighton & Hove Albion announce season ticket details
An artist's impression of the American Express Community Stadium
Brighton fans will have spent 14 years without a permanent home when they move to the American Express Community Stadium for the 2011/12 season

Brighton & Hove Albion fans will be able to buy a season ticket for their new stadium for as little as £33 pounds a month.

The prices of adult tickets for the American Express Community Stadium will range from £395 to £595.

The club have announced a direct debit scheme, which will allow supporters to spread the cost of their ticket over a 12-month period.

Around 16,000 season tickets will be available to purchase in the New Year.

Current season-ticket holders will be invited to special presentations from January to ask any questions and book their seat.

Fans will be able to see the stadium interior, and the view from their chosen seat, using special virtual 3D software.

Those who have had season-tickets at the club's current ground Withdean Stadium for nine years or longer will have priority when choosing their new seat.

Albion managing director Ken Brown told BBC Sussex: "The first aim was that we needed to fulfil our pledge to our existing season ticket holders that they would get priority when it came to the new stadium.

"I think the packages we have introduced are extremely competitively priced.

"We expect high demand and we are confident we will sell out."

American Express Community Stadium
The 22,500-seater stadium is due to be completed in May 2011

The prices are an increase on early renewal prices for Withdean Stadium, which ranged from £373 to £484.

Prices for Seniors range between £276.50 and £381.50, while children under 10 can get a season ticket in the Family Stand in the East Stand for under £50 if accompanied by an Adult.

Some have criticised the rise in the cost of tickets for seniors, and the lack of a discount for students.

Tony from Shoreham told BBC Sussex: "My season ticket, which is the best seat in the house at Withdean, virtually on the half-way line, is £240. An equivalent at Falmer would be £380, which is a fair old increase.

"What worries me is I went to my first match in 1952 and have been a season-ticket holder for three years but I get no priority over someone who bought one last week.

"But I'll pay. It's in my blood."

Another Albion fan complained of a £90 rise from her ticket at Withdean, which she classes as too much.

I think the packages we have introduced are extremely competitively priced. We expect high demand and we are confident we will sell out.
Brighton managing director Ken Brown

One student wrote on a popular online Brighton fan's forum: "I have a job but along with £300 a month rent, tuition fees, bills and food, I can't afford this. Most other clubs have student or under 21 tickets."

But Paul Samrah, the chairman of the Falmer For All Campaign, welcomed the announcement.

"It'll be a completely different experience to Withdean," he said. "I think the prices are fair and reasonable in the current economic climate.

"To be able to pay over 12 months without any extra cost is very good.

"There were anxieties that fans might be priced out after reaching this Holy Grail, but it doesn't look as if that will be the the case."




SEE ALSO
Brighton reveal stadium sponsor
22 Jun 10 |  Brighton
Seagulls chairman to fund stadium
18 May 09 |  Sussex

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