Jimmy and Michaela are keen to support the Don't be a Tosser campaign
BBC Suffolk's Don't be a Tosser anti litter campaign is now in its third year and has received backing from celebrity farmer Jimmy Doherty.
The scientist turned documentary maker runs Jimmy's Farm from Wherstead near Ipswich.
The site has become a popular tourist venue for Suffolk and the farm's team fully supports the anti-litter message.
"As you see someone throw rubbish you just think, 'that person is a moron'," said Jimmy.
Since launching in 2002 alongside a BBC television programme of the same name, Jimmy's Farm has attracted a lot of visitors.
The farm's secluded site just off the A137 means the majority of people visiting will do so by car and the litter that surrounds the entrance has become a real problem.
"For me it's one of the great bug bears in life, it drives me insane," said Jimmy.
"There's two things; I hate the fact that it's unsightly and you have to go and pick it up yourself; and two I hate when you watch people just throw rubbish with no regard for anyone else. That is infuriating.
"What gets me is that if people are going to fly tip and they've got a fridge or something like that they have to drive off somewhere to dump it so why not just drive to the recycling centre?
"We're not living in the middle ages, stop being idiots. We all have to live on the same planet and we all share the same environment so let's look after it."
Jimmy's wife Michaela, who co-runs the farm, says their team have been working hard to clean up the surrounding area.
"I've had volunteers and groups of people on the A137 picking up rubbish and it's the most frustrating thing because it looks so ghastly and its just so bad for the environment," she said.
"There's bottles and plastic and its just been sitting there for years so it's one of our big problems.
"Certainly here at our farm we're putting on events and we're putting on a tourist space for people to come and visit, so to then go and see a load of rubbish on the side of the road just makes you think 'come on guys, Suffolk's worth it'."
2010 is set to be an important year for the farm with the return of the Harvest at Jimmy's festival and the development of the existing farm site to include a restaurant.
"It's been five years in the running and we're starting work at the end of this month so by the end of September we're going to have a beautiful restaurant here," said Michaela.
BBC Suffolk is a media partner for Harvest at Jimmy's 2010.