Lee Pearson is unbeaten in three consecutive Games
Nine time equestrian gold medallist Lee Pearson CBE already looks set to become one of the faces of the Paralympics.
Lee, from Cheddleton in Staffordshire, has appeared on Channel 4's That Paralympics Show as the TV station looks forward to London 2012.
Lee is also the featured cover-face for new BT phone books in Stoke-on-Trent & Stafford areas.
The Paralympic Games, which runs parallel with the Olympic Games, celebrates athletes with disabilities.
Lee was born with arthrogryposis multiplex congenita, which limits movement in his legs and ankles.
But it's not stopped him from becoming a legend in horse-riding competition where he specialises in dressage. He has been unbeaten in three consecutive Paralympic Games since 2000.
His success however has largely gone unnoticed by the public, as awareness of Paralympic sport remains low.
Research done by Channel 4 showed that 84% of the public could not name a single British Paralympian, despite the country coming second in the medals table in 2008.
Channel 4 won the rights to broadcast the Paralympics and they hope to turn some some of the athletes into household names.
Lee has also made the front cover of the new BT phone books for Stoke-on-Trent and Stafford.
These new editions celebrate the forthcoming London 2012 Olympic & Paralympic Games.
BT produces 168 geographic versions of the book every year.
Lee said: "Featuring sporting personalities on the cover of the phone book is a great idea and will help raise the profile of the London 2012 Olympic and Paralympic Games across the UK."
David Grossman, CEO, BT Directories, said: "We hope everyone gets behind the athlete that features on the front cover of their own Phone Book - it would be great if this inspires young hopefuls in the world of sport.
"Lee is a super enthusiastic Paralympian whose accomplishments make him a role model and an important ambassador for London 2012. And who knows? Maybe the new phone books will become a collector's item!"
Each phone book will include London 2012 information - specific to its own region - as the Games move closer.