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Page last updated at 09:47 GMT, Wednesday, 28 April 2010 10:47 UK
Rich List 2010 includes Staffordshire entrepreneurs
John Caudwell & Mike Howard
John Caudwell (left) hosts events to help his charity projects.

The Sunday Times 2010 UK 'Rich List' includes some of Staffordshire's top entrepreneurs.

This year's list features Sir Anthony Bamford of the digger company JCB, mobile phone multi-millionaire John Caudwell, Stoke City Chairman Peter Coates and singer Robbie Williams.

John Caudwell alone is said to be worth £1,400m and appears in the Top Fifty richest people for this country.

Bamford and Coates are 57th and 132nd in the list respectively.

Staffordshire on the Rich List

Making money is not strictly for the traders in the City; here in Staffordshire we do pretty well too.

Number one in the area and 35th nationally is John Caudwell (who has fallen ten places since last year's compilation of the list). The Phones4U mobile phone mogul is worth £1,400m - which is no change from last year. He started life in a small terraced house in Shelton in Stoke.

He sold his businesses in 2006 to concentrate on charity projects and his Broughton Hall estate in mid Staffordshire.

In May, he will celebrate tenth anniversary of his charity project, Caudwell Children, with a Butterfly Ball - at which Sir Elton John will top the bill.

JCB on Rich List
The Bamford family, who own JCB, are second placed


The Bamford family are in second place for Staffordshire, and have seen no real change in their fortunes in the past 12 months.

This even takes into account an 80% fall in 2008 for JCB profits, which fell to £39m, with sales down £500m at £2 billion.

The family's collected wealth - including an estate in Staffordshire and homes in Barbados and France - is £950m, with the business, founded by Sir Anthony Bamford's late father, still worth about £800m.
The JCB chairman was also named as the fifth highest political donor in the country by the Sunday Times.

Stoke City chairman

Stoke City football club chairman Peter Coates and his daughter Denise work hand in hand. They made an extra £100 million with their bookmaking & online gambling firm 'Bet 365.'

The company is currently worth £500 million and ranks the Coates at number three on the local list and in 132nd place nationally.

Stoke's own music superstar Robbie Williams maintained his place in the top 1000 (he is 763rd, with £85m) despite a quiet twelve months.

Secret Millionaire

Self-made millionaire and owner of 'Waterworld' fun pool at Festival Park is included on the Rich List of people of Asian origin. Mr Chaudry is said by them to be worth around £30m, though he disputes this, saying it is more in the realm of £60m.

But... how's it done?

In conversation with the BBC's Stuart George, Mr Chaudry explained that getting rich is all down to smart moves, and to identifying potential markets then capitalising at the right time.
He also credits his fortune with his will to succeed.

He also spoke about with Stuart about the age-old question - do riches make you happy?

Kirsty Bertarelli

And one person who was born in Staffordshire, but now lives in Switzerland, should also feature in this run-down of Staffordshire's richest.

Kirsty Roper, who was raised in Oulton Heath near Stone, married the biotechnology tycoon Ernesto Bertarelli, and now finds herself - along with him - in possession of £5.65billion.
She was named Britain's richest woman in the Sunday Times list.

Mrs Bertarelli's family also runs Stoke-on-Trent based Churchill China.

Among her talents is music - she co-wrote the All Saints' hit Black Coffee.

Super-rich 'become richer again'
24 Apr 10 |  Business
Elton John is Butterfly Ball star
20 Apr 10 |  People & Places


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