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Page last updated at 14:34 GMT, Monday, 8 March 2010
Gold hoard at the Potteries Museum



Staffordshire Hoard queue
52 thousand people saw the Hoard exhibition at the Potteries Museum

Business owners in Stoke-on-Trent city centre say the Staffordshire Hoard exhibition at the Potteries Museum has given a major boost to their takings.

52 thousand people went to see it over the last three weeks, with many then spending the day shopping in Hanley.

Debbie Lomas who owns Toffs cafe on Picadilly said: "On most days takings have been up 25 percent, on a really good day it's up 50 percent."

"It's what Picadilly and traders round here really need," she added.

Many of the pubs around the city centre extended their opening hours to attract more customers while the Hoard exhibition was on.

Jill Lawton, who's the manager of the Unicorn Inn said: "It's good for Hanley. It's bringing a lot of foot fall down this end of town."

"We took advantage of opening for longer hours on Sunday because we thought it would bring some extra revenue in, especially with the way the economic climate's been."

Great plus point

The fundraising campaign to keep the Staffordshire Hoard in the West Midlands has to raise £3.3m by 17 April.

If all the money is raised, the collection will be shared between the Potteries Museum in Stoke-on-Trent and the Birmingham Museum and Art Gallery.

If not, it may be split up and sold to private collectors.

Michael Salmon, who owns the Meeting Room restaurant said: "Since the Hoard has been here, my trade has gone up by almost 100 percent."

"I'd love to see it stay. If I had the money I'd buy it myself, but unfortunately I haven't. I'm desperate for it to stay."

The exhibition at the Potteries Museum raised £145,000 towards the total and Richard Day from the City Centre management group said: "This has been a great benefit to our economy and would help boost regeneration in the future.

"It's attracting the right kind of people to the city, bringing more footfall. That helps bring more retailers and more investment in, it would be a great plus point," he added.




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