Designers at Emma Bridgewater had samples ready in 24 hours
The pottery industry in north Staffordshire has welcomed the news of the engagement of Prince William and Kate Middleton.
Pottery firms traditionally do well on national occasions, producing a range of commemorative ware.
Martin Holmes from Aynsley China said: "
it's a great boost for the country... but surely a boost for the industry too."
Some firms were prepared, and have ware ready for view already.
Speaking on BBC Radio Stoke, Dick Steele, the chairman of Portmeirion, which is based in Stoke-on-Trent, said he expected that commemorative ware would be issued soon, under the imprint of Royal Worcester. Portmeirion bought out Royal Worcester last year.
Martin Holmes, the operations director at Aynsley, agreed that the announcement was a shot in the arm for the area. He said that Aynsley already has four prototypes ready - a large plate, a loving mug, a tankard and a caster.
At the Emma Bridgewater factory in Hanley, designer Matthew Rice said he started work as soon as he heard the news, and had a draft design within twenty minutes. He said kilns were even firing samples the same day.
The royal wedding is likely to take place next spring or summer.