Arthur Jones picks up the award from Matthew Jones
Sport is not just about the big stars - it is also about people like Arthur Jones, who has been involved in football for more than half a century.
The 79-year-old from Llanelli won BBC Cymru Wales Sports Personality of the Year 2009 Unsung Hero award.
Mr Jones says that he has been involved in football since he was 10.
Now he is secretary of Carmarthenshire junior, senior and mini football leagues and has been a player, manager and club secretary for almost 60 years.
Surprised by scooping the award, he said: "I'm not here for trophies. The best reward I can have is seeing those kids coming off the pitch smiling, whether they've won or lost - that's what it's all about."
He last played football in 1963. Laughing, as he described why he gave up playing then, he said: "The fullbacks were beginning to catch me up."
But his love of the game is as ardent as ever, and although involved at all levels locally, the team he follows are Arsenal.
And when it comes to who is the outstanding player, he is unequivocal: "John Charles - he went from Cardiff to Italy back to Leeds - he is the figurehead of Welsh football."