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Page last updated at 16:25 GMT, Monday, 10 August 2009 17:25 UK
Online campaign to save Big Apple
Image shows the structure boarded up with rubble pouring out of it
The Big Apple in its current broken down situation close to Bracelet Bay

A campaign to save a Mumbles landmark has attracted more than 20,000 signatures on an online petition.

Despite its modern appearance, the 'Big Apple' has been a landmark at Bracelet Bay for nearly 80 years after being designed for an advertising campaign.

But now it is boarded up and sealed off after being extensively damaged by a car which collided with it.

Its owners say engineers are still carrying out assessments on whether it can be repaired.

Shortly after the kiosk had been damaged, a petition was launched on the social networking website Facebook and was attracting interest from all over the world for its 'Save the Mumbles Big Apple' campaign.

The building was originally constructed as an advertising stunt to promote an apple drink at a number of sites around the country but it is now thought to be the only one left in Wales.

It seems that it was created by pouring concrete and steel into a mould and is fashioned in a way that means its structure is not unlike that of a military pillbox.

John Bollom is the Managing Director of Ameco, who also operate the nearby pier. He said: "As a family-run firm, we fully recognise and share the special affinity that people have for the Big Apple.

"As you probably know, it is a one-piece concrete structure which, because of its age and unique design, needs a specialised assessment on how it can be restored.

"Engineers are currently looking at options but we do not expect any firm recommendations for several weeks. We are also in talks with our insurers."

"For the moment, the priority is to make the site safe for visitors and protect the building from further damage."

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