Brief encounter leads to proposal
We know and love Pete Simson for his occasionally tangential travel reports and humorous Simson Report series on BBC Somerset's Big Breakfast.
But now people across the country know him as the man who proposed marriage by creating a video of himself singing along to Daniel Bedingfield's If You're Not The One - in his pants!
The story first appeared on the news stands on Wednesday morning on the front page of Bristol's Evening Post.
Since then everyone from national newspapers to radio stations as far away as Jersey have been talking about it.
And on Thursday morning, Pete and his fiancee Hannah McDonagh were live on GMTV where one of Pete's answers left host Andrew Castle in fits of giggles.
Pete had a full page spread in the Western Daily Press
All of us here in the BBC Somerset office have even turned into Pete's personal assistants and have been fielding calls from media from all across the country.
Pete said: "It's an interesting experience and certainly something I'll never forget but at the end of the day it's all just a laugh - it's just a video of me running around in my pants!
"It's absolutely ridiculous that these people would even care.
"I think the fact that there's been a lot of bad news around recently is why so many people have picked up on this because it is a fun story but it's a bit baffling. I'm a bit bewildered by it all."
Although quite a surreal experience, Hannah is getting used to the attention. When a photographer turned up outside their house, Hannah struck a pose and winning smile.
"She may not like it, but she knows how it works," said Pete, who is taking it all in his stride.
"At the end of the day, we're both very happy. I'm a lucky man."