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One of the biggest beach parties in the country returns to Weston-super-Mare on Sunday.
Dizzee Rascal last played the event in 2007
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T4 on the Beach is back on the beach lawns for the fifth year in a row. Dizzee Rascal, Calvin Harris and Sophie Ellis Bextor return, while Alesha Dixon, Basement Jaxx and Gossip will also perform. T4 presenter Miquita Oliver said: "It really is the party of the summer. With the new artists we're announcing and the surprise guests we have up our sleeves, the line-up just gets better and better." In 2008, the event saw a host of pop acts including Kelly Rowland, Ne-Yo and Alphabeat perform to a crowd of over 40,000 screaming fans. The event is great for the local economy, bringing in millions to the local economy. It is also worth around £2.5m in TV advertising. Road closures As almost 50,000 people are to descend on the town, residents are being encouraged to stay away from the main roads into town. Traffic will be brought into the town from the M5 junction 21 via the A370, before turning onto Winterstoke Road. From junction 22, vehicles will go to Uphill beach car park.
Roads will be closed around the venue on Sunday
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At Hutton Moor roundabout out of the Maltings, one lane will be closed in the morning while Beach Road (between Quantock and Clifton Road) will only be open to residents. A drop-off point will be available in Clarence Park East and as many people as possible are asked to use this location. The site is a two minute walk from the beach and will be manned by council staff. At the end of the event, vehicles will be able to park within the park to wait for whoever they are picking up. "I would encourage residents to avoid using these routes on Sunday, July 19. We anticipate that the inward-bound main traffic flows will be between 8am and midday, and outward bound from 5.30 to 8.30pm," said councillor Felicity Baker. "With tens of thousands of people coming to the town delays are inevitable but with these measures we hope that inconvenience will be kept to a minimum."
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