The programme shows what shopping was like over the decades
A BBC programme being filmed in Shepton Mallet has increased trade and brought more people to town, according to shop traders there.
Nearly 40 traders were asked by Mendip District Council whether they thought the filming had boosted visits.
It found more than half of those asked believed it had a positive effect, while 36% thought it had none at all.
The film crew is in Shepton Mallet for a six-part series looking at Britain's shopping habits over the decades.
Production team Wall to Wall has been working with the district council to organise the filming at the Market Place, which began in June and will finish at the end of August.
It involved dressing up the Market Place as it would have been in Victorian and Edwardian times complete with bakers, butchers, and dress-makers - giving modern-day customers the chance to sample what shopping was like back then.
Julie Duncan, co-owner of Peppers delicatessen, said: "It has brought people into the town centre who are talking about it, and it would be lovely if the shops could stay in the Edwardian period.
"Mendip District Council got heavily involved with getting the film crew here and it will be interesting to see how the town will use this opportunity once the film crew has gone. We hope this project creates some spin-offs that we can use in the future."
Film crews have scheduled filming and will be transforming the Market Place across various dates in July and August.