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Page last updated at 09:17 GMT, Wednesday, 31 March 2010 10:17 UK
Push to attract Chinese tourists to Somerset
Glastonbury pyramid stage 2009
Glastonbury is being promoted to Chinese holidaymakers

Attracting more tourists from China to Somerset is one of the strategies being considered by the Somerset Tourism Association to boost the industry.

The tourism body is working with the county council and officials in China to build a potentially huge market.

The idea is to ask them to experience "iconic and international brands" like Cheddar cheese and Glastonbury.

Another idea being considered is creating a flag for Somerset, because no official flag currently exists.

John Turner, one of the directors of Somerset Tourism Association (STA), said: "China is probably one of the biggest markets in terms of international tourism that any particular county can lock into.

"We are in intensive talks with the Chinese authorities to start bringing these people into Somerset to look at and to experience some of the most iconic and international brands - Glastonbury and Cheddar cheese."

According to the STA, tourism generates £1bn a year to the local economy.

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