In 2009-2010 Shropshire households recycled or composted 50% of waste
A proposed Shrewsbury incinerator has been featured as part of a BBC TV investigation.
Inside Out in the West Midlands on 1 November considered the future of incinerators across the region.
In September, councillors unanimously rejected Veolia's planning application for an energy-from-waste facility at Battlefield in Shrewsbury.
The decision proved popular with campaigners and the town's MP Daniel Kawczynski.
All 10 councillors voted against the plans, citing issues such as health, suitability and visual impact of the site.
However, council officers have kept an incinerator in their plans for processing the county's waste.
In an interview with Inside Out, Andy Goldsmith, assistant director public protection, said: "The other solution is to put it [waste] into a hole in the ground which... will not be a viable long-term solution."
In 2008-2009 Shropshire sent 80,000 tonnes to landfill
In December 2009 Telford and Wrekin Council's Plans Board rejected proposals for a similar facility at Granville.
A Shrewsbury energy-from-waste facility is expected to cost local taxpayers £100m over 27 years.
The business case was drawn up three years ago, but council officers still believe it is necessary, despite some impressive - and ever-increasing - recycling rates.
In April 2008 to March 2009 Shropshire households recycled or composted 47.57% of waste (well above the England average of 37.6%).
Mr Goldsmith believes, despite improving recycling rates, non-recyclable waste will increase over the next 15 years, due to plans to build a further 21,000 homes in the town.
If the incinerator goes ahead, the council will be locked into a 27-year deal that requires them to incinerate more than they currently send to landfill. If they fail, there could be fines.
In the last 15 years the country has improved from recycling just 6% of waste to reaching 36%. In the next 15 years, Dr Anna Scott of Wastewatch believes a target of 70% is "ambitious, but definitely achievable".
Currently Shropshire Council sends just under 80,000 tonnes to landfill (2008-2009). Mr Goldsmith said: "We need a solution for our waste now, over the next five years, 10 years... and 20 years."