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Page last updated at 11:15 GMT, Thursday, 16 September 2010 12:15 UK
Tour of Britain 2010: Norfolk stage

Look East visits King's Lynn to examine the Tour of Britain effect

The Tour of Britain cycle race is calling into Norfolk.

Stage six will take place on 16 September 2010 and will travel along the tour's longest ever route from King's Lynn to Great Yarmouth.

The 117-mile (189km) race is expected to draw in 70,000 spectators and generate £1.5m for the Norfolk economy.

"It's really exciting; it's a beautiful route, gorgeous," said Fiona Roberts, who is the tour manager for the Norfolk stage.

"It's been chosen to highlight iconic areas and also areas of regeneration within the county," she added.

The stage will take in north Norfolk, Norwich and the Broads on its way to Great Yarmouth and is expected to feature many of the world's best riders in a pack of 100 cyclists, divided into 17 teams.

Overall rider standings after Stage Five (Tavistock to Glastonbury)

1. Michael Albasini, Team HTC - Columbia 19h 53m 09s
2. Richie Porte, Team Saxo Bank @ 1m 28s
3. Borut Bozic, Vacansoleil Pro Cycling Team @ 1m 32s

The Prostate Cancer Charity Points Jersey standings after Stage Five

1. Michael Albasini, Team HTC - Columbia 39pts
2. Greg Henderson, Sky Professional Cycling Team 36pts
3. Koen De Kort, Skil - Shimano 30pts

The King of the Mountains Jersey standings after Stage Five

1. Johnny Hoogerland, Vacansoleil Pro Cycling Team 51pts
2. Richie Porte Team Saxo Bank 45pts
3. Dan Martin Garmin - Transitions 32pts

The Sprints Jersey standings after Stage Five

1. Michal Golas Vacansoleil Pro Cycling Team 23pts
2. Richie Porte Team Saxo Bank 15pts
3. Matthew Hayman Sky Professional Cycling Team 11pts

Tour of Britain 2010 launch at The Forum in Norwich
Start: King's Lynn 11am
Sandringham Estate
Burnham Market
Holkham Hall Estate
Blickling Hall
Finish: Great Yarmouth 3.15pm

"There's a huge amount of work that's gone on over the last 18 months just to get the tour here," said Fiona, who works for Norfolk County Council.

"Now we've secured it there's a huge team of people who are working to pull the whole thing together. It's not just the entertainment and the race, there are also things like road closures and highways work," she added.

The Norfolk launch evening took place at The Forum in Norwich as part of National Bike Week on 21 June 2010.

It featured a number of cycling-related activities to ramp up the public's interest in the event including tricks from stunt BMX rider Jason Bates, exercise-bike competitions and music performed using bicycle parts.

The evening also saw the launch of the council's new Tour of Britain website.

Fiona hopes that the response received from the launch can carry itself through to September's race.

"One of the big things about the tour is the massive following that it's got and the cyclists really need the support of the people in the county to be along the route, cheering them on, waving flags and showing them that Norfolk really appreciates this kind of international event," she said.

Norfolk is one of three new legs that the Tour of Britain has brought to the East of England this year, including a stage taking place on 17 September from Bury St Edmunds to Colchester.


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