"There's a huge amount of work that's gone on over the last 18 months just to get the tour here," said Fiona, who works for Norfolk County Council.
"Now we've secured it there's a huge team of people who are working to pull the whole thing together. It's not just the entertainment and the race, there are also things like road closures and highways work," she added.
The Norfolk launch evening took place at The Forum in Norwich as part of National Bike Week on 21 June 2010.
It featured a number of cycling-related activities to ramp up the public's interest in the event including tricks from stunt BMX rider Jason Bates, exercise-bike competitions and music performed using bicycle parts.
The evening also saw the launch of the council's new Tour of Britain website.
Fiona hopes that the response received from the launch can carry itself through to September's race.
"One of the big things about the tour is the massive following that it's got and the cyclists really need the support of the people in the county to be along the route, cheering them on, waving flags and showing them that Norfolk really appreciates this kind of international event," she said.
Norfolk is one of three new legs that the Tour of Britain has brought to the East of England this year, including a stage taking place on 17 September from Bury St Edmunds to Colchester.
This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.