Bearsuit won 48% of the radio vote with their retro-flavoured track
A Norwich band are hoping for a massive boost to their fan base after their new single was voted to be played on a top radio station.
Bearsuit will have their tune featured on BBC 6 Music every day on each of its daytime shows until 10 October 2010.
The five-piece's track, Please Don't Take Him Back, received the most support out of three songs selected for Steve Lamacq's Rebel Playlist contest.
"It's very exciting, we're so pleased," said singer/keyboardist Lisa Horton.
"We only found out we'd won when the result was announced on the radio and they then played the song and I turned it up really loud and started dancing around."
Bearsuit faced competition from two groups, Dutch Uncles and Tom Williams And The Boat, for the coveted slot on the alternative playlist.
"Apparently it was the most voted for Rebel Playlist ever and we got 48% of the vote," said Lisa.
"We're really proud of the fact that people were so supportive and that we've got such a strong network of family and friends."
Their single is due out on 25 October on independent label Fortuna Pop and it's hoped the radio exposure in the run-up to the release and the accompanying tour will win new fans.
"It will really help to push us up to the next level, we hope," said Lisa. "We've had a bit of national airplay in the evening but never during the day before."
"We've already received a couple of emails from people in America who have heard us on the station."
"Because we've been on Facebook and Twitter such a lot trying to get people to vote for us we've ended up with loads more friends and followers too."
First radio play
Please Don't Take Him Back was first played on the radio by the band's local new music show BBC Norfolk Introducing.
BBC 6 Music presenter Tom Ravenscroft was also one of the first radio DJs to pick up on the single, going some way to endorsing Bearsuit's reputation as one of his late father John Peel's favourite bands.
The electro-pop record is the first track to be recorded by the new Bearsuit line-up, which changed in January 2009.
It is also the first single to be plucked from their forthcoming album, Phantom Forest, slated for release in February 2011.
The band, who have been going for 10 years, recorded their third long-player at London's 4AD-owned studio with producer Gareth Parton who has worked with The Go! Team and Foals.
"He really helped in making the record sound more pop and more polished rather than so eclectic," said Lisa.
To help promote the album's release, the band have applied to play at the prestigious South by Southwest Festival in Austin, USA next March, which they've visited twice before.
Those closer to home will be able to catch the band on their national tour this month, with the Norwich single launch party on Saturday 16 October at Take 5, Tombland.